The Journey of a Pool Hustler to Cyber Security! A biography about Daniel Stuart......
Chapter 1: A Boy and His Dreams (Age 12) It was the year 1973.
The day I first stepped into Baldwin Billiards was like
walking into another world. The sharp scent of wood polish and the faint whiff
of cigarette smoke filled the air, mixing with the distinctive smell of old,
weathered pool tables. Chalk dust seemed to hover in the air, illuminated by
the dim overhead lights, as if each tiny particle told a story of its own.
The constant clicking of pool
balls was the heartbeat of this place, a rhythm that would eventually pulse
through my veins as naturally as the blood flowing through them. I was just
twelve, but even then, I knew that this wasn’t just a building—it was the
epicenter of something much bigger. I didn’t quite know what yet, but I felt
it, deep in my bones.
Back then, my role was simple. I
was the coffee boy, a small, seemingly insignificant cog in a well-oiled
machine. Surrounded by men who had spent decades perfecting their craft, I was
nothing but an observer, The men would place their order for coffee with me and
I would go to Paul’s deli on Merrick Road in Baldwin to buy the coffees and
distribute them to the men, some men liked their coffee light and sweet while
other men liked it black with sugar. At that time, the regulars barely
acknowledged my existence. But even in my quiet, unnoticed state, I watched,
and I listened. These men played a game called "money ball" for 1
dollar per way. The money balls were 1, 5, 8, 10, and 15, and the points were
worth three ways. They didn’t speak much while they played, but their
concentration, their precision, spoke volumes.
Watching these old-timers line up
their shots, there was a quiet, calculated beauty in every move they made.
Every sound, every motion, every decision mattered. The way they leaned over
the table, squinting down the cue, the subtle twist of their wrists, and the
sharp clack as the cue ball struck its target—it was like watching art in
motion. I’d watch them for hours, soaking in every detail, dreaming that one
day I’d be as good as them. That I’d be the one they’d watch with respect,
maybe even awe.
But before I could pick up a cue,
I had to earn my time on the tables. My first official job at Baldwin Billiards
was to vacuum the tables. In exchange for an hour of cleaning, I was rewarded
with an hour of free pool time. It was a deal that suited me just fine. I
practically lived at the pool hall, arriving early and staying late into the
night. The place became my second home, and it wasn’t long before I gained a
lot of friends there.
My duties quickly expanded beyond
vacuuming, and I was fixing the tips on pool cues. At first, it was just
something I watched Rick Elder, the house man, do. But over time, I got the
hang of it. I got good at it, which made me indispensable to the regulars.
They trusted me with their prized cues, knowing that I could bring them back to
life with a little precision and patience. That’s when I started feeling like I
was becoming part of the fabric of the hall, not just a kid hanging around.
The regulars began to take notice
of me, not just for my cue-repair skills, but for my growing talent on the
tables. Frankie Sclafani, Ronnie Terllie, Wolfgang, Ray Garrett, Fat Al,
Whipple Stick, Harry, Peter Oliver and Andy Sapon—these men were my first
mentors, even if they didn’t realize it. Each of them had their own style,
their own way of playing the game and living their lives, and each of them
taught me something valuable. Whether it was the importance of patience from
Wolfgang or how to keep a cool head like Ray Garrett, I absorbed it all.
Then there was Rick Elder. He was
the house man when I first started, and he ran the day-to-day operations of the
hall. He was my hero; I would go and get him lunch every day at Paul’s deli. He
would eat a roast beef sandwich on white bread with mayo and tomatoes. He was a
great pool player also, but when Rick quit, Ralph, the owner of Baldwin
Billiards, offered me the chance to take over the cash register and manage the
hall’s daily business. I was only 14 or so, but Ralph saw something in me. He
trusted me, and that trust meant the world to me.
Taking over the cash register
wasn’t just about making change for the customers or keeping the books. It was
about responsibility, about stepping up and being part of the backbone of the
place. It meant that I was becoming more than just the coffee boy or the kid
who vacuumed tables. I was becoming a fixture at Baldwin Billiards. And with
that, I gained the respect of the regulars—not just as the guy who fixed their
cues or ran the register, but as a player.
The more time I spent at Baldwin
Billiards, the better I got at playing pool. I practiced for hours every day,
and soon, I wasn’t just holding my own—I was beating some of the regulars, even
the ones who had been playing for decades. I became so skilled that I used to
spot people 45 balls in a 50-point game of straight pool, for 5 dollars per
game. That’s the kind of handicap I’d give them, and I’d still win. Word spread
about my abilities, and soon enough, I had a reputation. I was able to run 30
to 50 balls in a row!
Kids from Baldwin High School
would bet that I’d be on table seven, shooting pool as they walked home after
school looking through the window. I became something of a local legend, but
despite my growing reputation, I never let it go to my head. I was always
diplomatic, always focused on the game, and I never got into fights. Baldwin
Billiards was my sanctuary, my escape from the struggles I faced at home and
school. It was the one place where I felt like I belonged.
Chapter 2: From Cleaning to
Craftsmanship
Vacuuming tables at Baldwin
Billiards might sound like a menial task to most, but for me, it was a rite of
passage. Each time I pushed the vacuum across those felt-covered tables, I knew
that I was earning my way to something far more valuable—free time shooting
pool on the pool tables. An hour of vacuuming meant an hour of free pool time,
and that was a trade I’d gladly make any day of the week.
There was something almost sacred
about those late nights in the pool room. Sometimes the hall would be quiet,
with only the faint hum of the fluorescent lights overhead and the music from
the 1970s playing on the radio and the steady tick-tock of the clock on the
wall. I’d line up shot after shot, feeling the smooth glide of the cue in my
hands, the sharp crack of the cue ball against the others, and the satisfying
sound of a ball dropping into a pocket. It was in those quiet hours, alone with
the table, that I truly honed my skills.
Before long, I wasn’t just
cleaning the tables; I was fixing cues also. It started with watching Rick
Elder, but soon, I was doing it myself. Fixing the tips on pool cues was an
art, a delicate craft that demanded precision and patience. At first, I’d fumble
with the glue and the clamps, but with practice, I got the hang of it. And once
I did, the regulars started coming to me. They trusted me with their cues, and
in return, they taught me more about the game, about life.
I’ll never forget the sense of
pride I felt when one of the regulars would come up to me, cue in hand, asking
for a repair. It wasn’t just about fixing a piece of wood—it was about being
part of the community, being needed, being valued.
And then there were my
friends—Frankie, Ronnie, Wolfgang, Ray, Fat Al, Whipple Stick, Harry, Peter,
and Rick. Each one of them taught me something different. Frankie was always
the jokester, but he had a way of making you think about the game in a new light.
Ronnie was quiet but deadly on the table—he taught me the importance of focus.
Wolfgang was 6 foot 5 inches tall, with his thick accent and gruff demeanor;
they taught me patience. Ray, well, Ray was the cool head, the guy who never
lost his temper, no matter how heated the game got.
Together, they were my first real
community, my first tribe. These men, with their rough edges and sometimes
questionable humor, became my mentors, whether they realized it or not. They
showed me the ropes of not just the game but life itself.
Chapter 3: A New Role: The Cash
Register
Taking over the cash register at
Baldwin Billiards was a turning point in my life. It wasn’t just about handling
money or managing the day-to-day operations of the hall—it was about stepping
into a new role, one that carried weight and responsibility. Ralph trusted me,
and that trust was something I didn’t take lightly.
Every day, I’d unlock the doors,
flip the lights on and flip the sign from “Closed” to “Open,” and get ready for
the regulars to come in. I knew who would be first through the door, who would
play on which table, and which cues needed fixing. I kept track of the games,
the money changing hands, and the banter that filled the air.
But it wasn’t all business.
Taking on more responsibilities also gave me more time to practice. When the
hall was quiet, I’d sneak in a few games, refining my skills, testing new
techniques. I wasn’t just the kid cleaning up anymore—I was becoming a player
in my own right, someone who could take on anyone at the table and hold my own.
Straight pool was my game, but I
became one of the best in the game of 3-rail billiards as well, my high run in
3-rail billiards was 15, I was a force to be reckoned with in this game. My
skills continued to sharpen, and with that came the respect of the regulars. I
wasn’t just the guy who ran the place—I was becoming someone who could compete
with the best. People started coming in, not just to play but to watch me play.
They’d whisper to each other about the kid who could spot 45 balls in a
50-point game of straight pool and still win. I didn’t let it go to my head,
but I’d be lying if I said it didn’t feel good to have that kind of respect.
But with respect came
expectations. I had to be on my game all the time, both literally and
figuratively. Running the hall meant managing people, keeping the peace, and
making sure everything ran smoothly. There were moments when tensions would run
high, especially when money was on the line. But I learned how to navigate
those situations with diplomacy, always keeping a level head.
Running the cash register also
came with learning the business side of things. Ralph gave me more insight into
how the pool hall operated—how to balance the books, manage costs, and deal
with suppliers. This was my first real introduction to the mechanics of running
a business, and I soaked up everything Ralph had to teach me. He wasn’t just
running a pool hall; he was running a business, and he made sure I understood
that there was more to it than just watching the games.
For a teenager, managing the
place was an education. I was learning how to be responsible, how to manage
people who were twice or three times my age, and how to handle situations that
required maturity beyond my years. But even with all this responsibility, I
never lost sight of why I loved Baldwin Billiards in the first place. It was
about the game. The art of pool had become a part of me, and I was determined
to master it.
Chapter 4: A Local Legend
By the time I was 16, my
reputation had solidified. I wasn’t just another kid hanging around Baldwin
Billiards—I was a force to be reckoned with. The regulars respected me, not
just for my skills on the table but for the way I handled myself. I wasn’t cocky,
but I knew I had something special.
One of the things that set me
apart was my ability to spot people an almost ridiculous number of balls and
still win. In a 50-point game, I’d spot my opponents 45 balls. That kind of
handicap was unheard of, but I pulled it off time and time again. It became my
calling card, the thing that made people sit up and take notice.
Of course, not everyone was
thrilled about my success. There were always whispers, rumors that I was too
young to be that good, that maybe I was getting lucky. But anyone who played
against me knew better. It wasn’t luck—it was hours and hours of practice, of
learning from the best, of honing my craft. Peter Oliver used to take me by car
to Queens to the Golden Cue and set up games for me to hustle pool. No one
believed a 14-year-old kid could be so good, but I was making money, playing
against grown men who underestimated me at their own peril.
School, on the other hand, was a
different story. As my time at the pool hall increased, my interest in school
waned. The structure of school felt suffocating compared to the freedom I found
at Baldwin Billiards. Sitting in a classroom, listening to teachers drone on
about subjects I didn’t care about, felt like a waste of time. I knew where my
future was—in the world of pool, not in a classroom.
Dropping out wasn’t an easy
decision. There was a certain stigma attached to it, a sense of failure. But
the pool hall became my refuge, my sanctuary. No one there cared about diplomas
or grades. They cared about skill, about hard work, about character. And those
were the things I had in spades.
Chapter 5: Finding a Father
Figure
One of the most important
relationships I formed during my time at Baldwin Billiards was with Ralph, the
owner. Ralph wasn’t just a boss—he was a mentor, a father figure, someone who
saw potential in me when others didn’t. He took me under his wing, not just
teaching me about the game but about life.
Ralph’s influence on me was
profound. He wasn’t the kind of man who would sit you down and give you a
lecture—his lessons came through actions, through the way he ran the hall, the
way he treated people and how people treated him. He taught me the value of
hard work, of integrity, of standing up for myself. And when my relationship
with my biological father fell apart, Ralph stepped in.
It wasn’t long before Ralph made
it official—he adopted me as his own. My mother was perfectly fine with it,
relieved even that I had found someone who could provide the guidance I needed.
Ralph became the father I never had, and Baldwin Billiards became my home in
more ways than one.
But the joy of being part of
Ralph’s family was short-lived. When I was 17, Ralph passed away. It was a blow
I wasn’t prepared for. Losing him was like losing the foundation of my world. I
still remember going to his funeral, standing by his grave, feeling the weight
of his absence. But Ralph had left me with something priceless—his lessons, his
guidance, and the belief that I could make something of myself. His death was a
turning point. I had to grow up quickly, and I had to figure out what came
next.
Chapter 6: Regressing to the Year
1969
A time filled with chess games
and fishing adventures. I vividly recall those days when I was just seven years
old, challenging my father and Al Nevins to countless matches. Al, who was
fifty years my senior, was a brilliant CPA with a knack for numbers, but he
would often find himself at a loss when it came to chess. My unusual talent for
the game drove him and my father to the brink of frustration. I can still
picture them, shaking their heads in exasperation as they knocked over the chess
pieces in their frustration.
We often played at the Oakwood
Beach Club in Baldwin Harbor; a private Beach Club reserved for the lucky few livings
south of Northern Boulevard. It was a vibrant place in the late '60s, buzzing
with activity. The adult men would gather for serious poker games while I swam
laps and competed on the swimming team. I was a little dolphin in the pool,
winning trophies that gleamed with a gold swimmer atop and a white marble base.
My coach would beam with pride, and my mother cheered from the sidelines.
In addition to swim meets, we
played water polo every weekend in the deep end of the pool. The diving board
was a favorite gathering spot, where we’d take turns launching ourselves into
the water, splashing and laughing. But the highlight was watching the grown men
dive for oiled watermelons, a hilariously chaotic game organized by the club. I
couldn’t tell if my father participated in those antics; his focus seemed to
lie in the high-stakes poker games where tempers occasionally flared.
Winning was everything back then;
trophies were reserved for champions. Oakwood Beach Club had a sandy shore and
a large bay, complete with a wooden raft anchored in the water. I remember
carefully climbing onto it, avoiding the sharp barnacles that clung to its edges
close to the surface of the raft. We would sunbathe, dive off, and hang out,
soaking up the sun and the carefree spirit of summer.
Fishing was another adventure. My
brother and I would have drag nets catching hermit crabs and fish, our buckets
overflowing with treasures from the water. Those were the best days—endless
play at the beach club, filled with laughter and competition.
Chess remained a constant,
though. I could never resist teasing Al, playing a move and then darting off to
join my brother, leaving him to contemplate the board in silence. I would
return to find him still pondering his next move, only for me to declare checkmate
moments later. My father used to lose while he was playing chess with me. Perhaps
that’s why he took to using belt buckles and anything else he could find to
express his frustration against me. I was just a kid, but on those summer
afternoons, I felt invincible amidst the laughter, the games, and the freedom
of childhood.
The summers at Oakwood Beach Club
were a blend of innocence and mischief. The air was thick with the scent of
saltwater and sunscreen oil, a sensory reminder of childhood adventures. After
my chess matches, I'd dash off to join my brother in our latest escapades. We’d
race to the beach, the sand hot under our feet, we would leap into the cool
embrace of the bay.
Drag netting for fish at the
Oakwood Beach Club was almost every day. Armed with makeshift nets and buckets,
we’d explore the shallows, turning over rocks and peering into crevices, always
hopeful for a glimpse of some hidden treasure. I remember the thrill of
dragging our nets through the water, watching as they filled with wriggling
crabs and colorful fish. Each catch felt like a small victory, a tangible
trophy from our summer explorations.
As the sun dipped low in the sky,
painting everything in hues of orange and pink, the adults would gather for
their evening poker games. I’d often sit on the periphery, listening to their
banter and laughter, absorbing the serious yet jovial atmosphere. Their
camaraderie felt inviting, even as they argued over hands and bluffed their way
through the night. The stakes were high, and the tension in the air was
palpable. It was a world where I was only an observer, I was too young to play
cards. Longing to join in but knowing I was too young to fully grasp the
intricacies of their games.
Evenings would often culminate in
more chess matches, as I tried to squeeze in one last game with Al before the
sun disappeared. I relished those moments, feeling both proud and guilty as I
defeated him time and again. His brows would furrow, and I could see him
grappling with the fact that a seven-year-old was beating him at a game he had
mastered for decades. But there was always a twinkle in his eye, a hint of
admiration mixed with his frustration.
And there was my father, often
engrossed in his own world, yet always present. He would sometimes glance over,
offering a nod of encouragement, or a light-hearted remark about my strategy.
Those small gestures meant the world to me; they were his way of saying he
believed in me, even if I didn’t fully comprehend the weight of those moments.
The Oakwood Beach Club wasn’t
just a location; it was a tapestry of experiences woven from laughter,
competition, and the simple joys of childhood. It was a place where friendships
blossomed, and memories were etched in the grains of sand. As summer days
melted into warm nights, I felt a sense of belonging—a connection to my family,
to Al, and to a time that seemed suspended in perfect bliss.
Reflecting on those summers, I
realize now how they shaped me. The lessons learned at the chessboard—patience,
strategy, and the understanding that every move counts—followed me beyond those
sun-soaked days. I was learning more than just how to play a game; I was
discovering resilience and the thrill of competition, the importance of
teamwork while fishing, and the value of enjoying each fleeting moment.
Those memories of chess, fish,
and summer sun are etched in my heart, a reminder of the simplicity and magic
of childhood. They pull me back to a time when the world felt vast and full of
possibility, where every game and every catch held the promise of adventure. As
I close my eyes and revisit those days, I can still hear the laughter of my
brother, the sound of waves lapping against the shore, and the clatter of chess
pieces on a wooden board, echoing like a sweet refrain from a long-lost summer.
Chapter 7: Taking the Leap – GED
back to 1979
For a while, Baldwin Billiards
felt like my second home. The clack of balls on the table, the laughter of
friends, and the familiar faces created a comforting atmosphere. I loved the
game and the camaraderie, the late nights spent perfecting my shots and sharing
stories over drinks. It was a place where I felt I belonged, where I could
escape the chaos of life. But as time passed, a nagging feeling crept in. I
began to realize that, as much as I cherished the hall, I couldn’t see myself
spending my entire life there. Ralph’s passing was a stark reminder of life’s
fragility. Running the cash register and hustling games felt increasingly
hollow without him around. I needed to move forward, to challenge myself beyond
the comfort of the billiard tables. It was time to prove that I could carve out
a different path.
That’s when I decided to take my
GED. It was a pivotal moment—a chance to reclaim control over my future. I knew
I hadn’t been the best student in high school; distractions and my love for the
pool hall had taken precedence. But this time, I was determined to succeed. I
threw myself into my studies, revisiting subjects I had once struggled with
like math, reading, science. I set a rigorous schedule, often staying up late
into the night, cramming and practicing sample questions.
When the day of the test arrived,
nerves bubbled within me, but they were accompanied by a sense of resolve. I
reminded myself that I had prepared as best as I could. With each question I
tackled, I felt a mix of anxiety and excitement—this was my chance to change my
narrative.
When I received the results, my
heart raced. I had passed on the first try. The weight that had been pressing
down on me for so long lifted instantly. I could hardly believe it. My mother’s
pride was palpable; her smile radiated joy and relief. For the first time in
years, I felt the stirrings of hope and possibility. It wasn’t just about
passing the test; it was about taking a step toward a future I could be proud
of.
Together, we began to explore the
next chapter. College felt like a dream, but it was one I was ready to chase.
After researching various programs, we settled on Johnson & Wales
University in Rhode Island, renowned for its culinary arts program. Cooking had
always been a passion of mine, a creative outlet that brought me joy. The idea
of honing my skills in a structured environment thrilled me.
The transition wasn’t easy.
Leaving Baldwin Billiards meant stepping away from a place that felt safe, but
I knew it was necessary. As I packed my bags for Rhode Island, I felt a mix of
excitement and trepidation. This was the beginning of a new journey, a chance
to learn and grow in ways I had never imagined. Each step forward felt like a
victory, and I was ready to embrace whatever lay ahead, armed with the
knowledge that I could achieve more than I ever thought possible.
As I settled into life at Johnson
& Wales University, a whirlwind of new experiences enveloped me. The campus
buzzed with energy—students hustling to classes, the aroma of fresh ingredients
wafting through the air from the kitchens, and the sounds of laughter echoing
from the dining halls. For the first time, I was surrounded by people who
shared my passion for food and cooking, and it ignited a fire within me.
The culinary program was intense.
Each day brought new challenges, from mastering knife skills to experimenting
with complex recipes. I found myself immersed in a world that demanded
creativity and precision, where every dish was a canvas waiting to be painted
with flavors. I felt invigorated as I learned from seasoned chefs who pushed me
to refine my technique and broaden my palate. The hours were long, but the
exhilaration of creating something delicious made every moment worth it.
The friendships I formed during
those early days were as nourishing as the meals we prepared. My classmates
became a support system—fellow dreamers and aspiring chefs who understood the
late-night study sessions and the joy of a perfectly executed dish. We spent
evenings cooking together, sharing recipes and tips, and finding solace in our
shared ambitions. Those bonds became an integral part of my journey, reminding
me that I was no longer alone in pursuing my dreams.
Yet, as I adapted to this new
life, remnants of my past would occasionally surface. I missed the familiarity
of Baldwin Billiards—the laid-back atmosphere, the camaraderie, the games.
Sometimes, I found myself longing for the comfort of a place where I was known
and where I had felt a sense of belonging. But I also recognized that this was
a different kind of belonging, one rooted in shared aspirations and growth.
Balancing school with my
responsibilities was a challenge. I worked part-time in a local restaurant,
where I could apply what I was learning in class. It was a grueling but
rewarding experience, juggling late-night shifts with early morning classes.
There were days when I felt overwhelmed, questioning whether I could keep up
with the pace. But each time I faced a difficult situation—a challenging
service or a complex dish—I reminded myself of the journey that had brought me
here. I was no longer just a kid hustling games; I was a student with dreams,
determined to carve out a future in the culinary world.
As the semesters progressed, I
found my footing. I began to thrive, discovering my culinary style and
embracing the creativity that came with it. Each project, from menu planning to
plating techniques, fueled my passion even further. I learned not just about
cooking but about the artistry and culture behind food—how it could connect
people, tell stories, and evoke memories.
Chapter 8: Johnson & Wales
Adventures
Starting culinary school at
Johnson & Wales University was an entirely new world for me. After years at
Baldwin Billiards, where my life had been structured around the game of pool,
stepping into the kitchen felt like both an exhilarating challenge and a
refreshing change. The first day in culinary school was a sensory overload—much
like my first day in the pool hall. The scent of fresh ingredients—garlic,
onions, basil—swirled through the air, mixing with the heat of ovens and the
metallic clink of knives on cutting boards. Just like pool, cooking was an art
form. And just like pool, it was all about precision, discipline, and
creativity.
In the kitchen, I had to learn
everything from the ground up. At first, the fast-paced environment overwhelmed
me. Cooking wasn’t just about following a recipe; it was about understanding
ingredients, timing, and technique. The chefs at Johnson & Wales were
tough, but that toughness sharpened me. Just like Ralph had pushed me to
perfect my pool game, my instructors pushed me to reach my potential in the
kitchen.
The camaraderie I found among my
fellow culinary students was something I hadn’t felt since Baldwin Billiards.
We were all learning, all striving for the same thing—excellence. Late nights
in the kitchen, working on assignments or perfecting a dish, felt a lot like
those late nights practicing pool in an empty pool room. There was the same
drive, the same hunger for improvement. I began to see that the discipline I’d
learned from playing pool was directly transferable to cooking. In both worlds,
attention to detail was key, whether it was lining up a shot perfectly or
balancing the flavors in a dish.
But as much as I was settling
into culinary school, the mischievous streak in me hadn’t disappeared. My most
infamous stunt during my time at Johnson & Wales came when I bought an old
Pinto for $50. I didn’t think much of it at the time—I just wanted a cheap car
to get around. But being the kind of person who couldn’t leave well enough
alone, I decided to modify it.
I put shackles on the back and,
during one of Rhode Island’s infamous snowstorms, chained the back tires. I
drove that Pinto straight to the college football field, where I spent hours
doing 360s in the snow, tearing up the field in the process. In that moment, it
was pure adrenaline. I wasn’t thinking about the consequences—just the thrill
of the moment, the feeling of being free in that snow-covered field. But, of
course, the school didn’t take kindly to my little stunt. When they found out
what I had done, they kicked me out.
It was a crushing blow. For a
while, I felt like I was right back where I started—another dropout, another
kid who couldn’t seem to stay out of trouble. But just like in pool, you don’t
win every game. Sometimes, you lose, and the important thing is how you bounce
back from that loss.
With the support of my family,
especially my brother, I found the resolve to go back. I wasn’t going to let
one mistake define my future. My brother was my rock during this time—he helped
me stay focused, even when I felt like giving up. When it came time to write a
15-page term paper, he stepped in and did it for me, something I’ll always be
grateful for. Without him, I’m not sure I would have made it through.
Returning to Johnson & Wales
was a turning point. This time, I was more determined than ever to finish what
I started. I worked harder, stayed out of trouble, and kept my eyes on the
prize. And when I finally walked across the stage at graduation, wearing that
cap and gown, it was one of the proudest moments of my life. I had done it. I
was officially a chef.
Chapter 9: Becoming a Chef
Becoming a chef was more than
just a career move for me—it was a new way of life. After spending years at
Baldwin Billiards, where the stakes were high and the competition fierce, I
found that the kitchen offered a similar sense of challenge and adrenaline.
Every dish I prepared, every meal I served felt like a game of pool—every
element had to be perfectly aligned, every step executed with precision. It was
a new game, but one I was ready to play.
My first jobs as a chef weren’t
easy. Working in a restaurant kitchen was tough, and I had to start at the
bottom. Long hours, hot kitchens, and high-pressure environments tested my
endurance. But I thrived in it. Just like on the pool table, I found that the
more I practiced, the better I became. I started to get a reputation for being
meticulous, for creating dishes with the same kind of attention to detail I’d
given to lining up a perfect pool shot.
There’s a certain pride that
comes with being able to call yourself a chef. It wasn’t just about earning a
degree or landing a job—it was about mastering a craft. The kitchen became my
new arena, and every dish I made reflected the journey that had brought me
there.
But as much as I loved the work,
there was a part of me that still longed for something else. The hustle and
bustle of restaurant kitchens didn’t offer the same sense of community that
Baldwin Billiards had. I missed the camaraderie, the late-night games, and the
feeling of being part of something bigger. That’s when my life took yet another
unexpected turn.
Chapter 10: Back to Baldwin,
Entering the Wood Flooring Business
After graduating from culinary
school, I returned to Baldwin with high hopes and dreams of becoming a chef.
However, life had a way of redirecting my path. My mother was dating Irving, a
warm and generous man who owned a successful wood flooring business. At first,
I didn’t think much of it. I had just completed my studies and had been working
in a few restaurants, eager to dive headfirst into my culinary career.
But as I spent more time with
Irving, my perspective shifted. He had a passion for his work that was
infectious. Whether we were discussing the intricacies of different wood types
or the best tools for the job, he made even the most mundane tasks feel engaging.
I found myself intrigued by the craftsmanship and artistry involved in wood
flooring, from the careful selection of materials to the satisfaction of a job
well done.
Before long, I had made the
unexpected decision to leave the restaurant world behind and join Irving
full-time. The transition was seamless. I started driving around New York City
and Long Island with him, providing estimates for various wood flooring jobs.
There was a rhythm to our workdays—a flow that came from navigating bustling
streets, interacting with clients, and forging connections in the community.
One of the highlights of our days
was visiting Santos, a cheerful wood flooring installer who had a wealth of
knowledge and connections in the flooring industry. He had a knack for turning
even the toughest jobs into something manageable. I can still picture us in his
two-family home in Queens, loading heavy boxes of flooring nails into the car.
Each box weighed about fifty pounds, and there were times we struggled under
their weight, but the effort felt good. Santos always had a smile and a joke to
share, making even the hardest days feel lighter. I often think of him,
remembering the way he approached life and work.
As I immersed myself in the
business, I realized I wanted to carve out my own niche in the wood flooring
industry. Irving, my mentor, encouraged me to pursue my ambitions. He shared
stories of his own journey and the possibilities that lay ahead, reminiscent of
the encouragement Ralph had given me years ago at Baldwin Billiards. Irving
introduced me to Gary Wexler, a seasoned wood flooring contractor based in
Westbury, who ran two crews sanding wood floors daily. Working with Gary for
six months taught me the ins and outs of the trade and gave me the skills I
needed to branch out on my own.
During our drives, Irving often
reminisced about Santos and mentioned that he had a wood flooring sanding
machine and a spinner for sale. This equipment was exactly what I needed to
expand my business. Santos was willing to sell it to me on a payment plan,
making it more accessible. With my mother’s support, I managed to get a Chevy
Malibu—a reliable car that would serve as my mobile base of operations.
With the sanding machine and the
Malibu ready, I took the plunge into entrepreneurship. I hired Steven Bonano, a
hard-working friend from Rockville Centre, to help with the jobs. Each morning
at 5:30 AM, I’d pick him up, and together we’d drive into the city, the early
morning quietly broken only by our chatter and the anticipation of the day
ahead. The work was challenging but fulfilling; I relished the hands-on nature
of sanding and finishing floors, transforming spaces with each job.
Irving was right. The work was
steady, and soon I found myself in a rhythm. Each job Irving sold for $1,500
meant I would earn $750. The steady flow of work kept me busy and motivated. I
was no longer just a kid figuring things out; I was building a business, and
with every floor we completed, I felt a sense of pride and accomplishment.
Looking back, the shift from
culinary arts to the wood flooring business felt serendipitous. I still
cherished the lessons I learned in the kitchen, but now I was discovering new
passions in craftsmanship and design. As I drove through the familiar streets
of Baldwin, I felt a renewed sense of purpose. The journey had brought me full
circle, and I was ready to embrace the challenges and rewards of my new path.
The transition into the wood
flooring business was both exhilarating and demanding. Each day brought a new
challenge, whether it was working on a high-profile installation in Manhattan
or transforming a cozy home in Long Island. I quickly learned to appreciate the
nuances of the craft—the importance of precision in measurements, the art of
selecting the right finish, and the satisfaction of seeing a floor come to life
under my hands.
With Steven by my side, our
partnership blossomed. He brought a sense of humor and camaraderie that made
the long hours fly by. We shared stories and laughter, often reminiscing about
our youthful days, while also dreaming about the future. I appreciated having
someone I could rely on as we tackled job after job. His work ethic mirrored my
own, and together, we made a formidable team.
As our reputation grew, so did
the demand for our services. Clients began to seek us out, impressed not only
by the quality of our work but also by the personal touch we brought to each
project. We took the time to listen to their needs, offering suggestions and
solutions that turned their visions into reality. I discovered a new joy in
customer interaction, finding fulfillment in helping people create beautiful
spaces.
However, the challenges of
running a business were not without their hurdles. Some days, the workload felt
overwhelming. There were moments when equipment malfunctioned or unexpected
issues arose on-site. I remember one particularly grueling job where we had to
strip and refinish an entire floor just days before a client’s big event. The
pressure was on, but I channeled the determination I had learned from my
culinary days. We worked late into the night, fueled by takeout and a shared
commitment to deliver quality.
Irving remained a crucial mentor
throughout this journey. He would check in regularly, offering advice and
encouragement. I appreciated his insight, especially as I navigated the
complexities of running a business—managing finances, hiring additional help,
and maintaining the quality of our work. He had a knack for seeing potential
where I sometimes saw obstacles, and his belief in me bolstered my confidence.
As the months rolled by, I began
to envision the future of my business. With the sanding machine I had purchased
from Santos, I started taking on larger projects. I even considered expanding
my services to include more intricate flooring designs and custom
installations. It was thrilling to imagine what I could accomplish, but I also
knew I had to approach this growth strategically.
One day, while driving back from
work, I had a moment of clarity. I wanted to create not just a business, but a
brand that represented quality and craftsmanship. I began sketching ideas for a
logo and thinking about how to market our services effectively. I realized that
I could blend my culinary background with this new venture by incorporating an
emphasis on aesthetics and design—just as plating a dish is an art, so is
laying a floor or sanding a floor.
Inspired, I started networking
within the community, attending local business events, and connecting with
other tradespeople. I reached out to designers and real estate agents, seeking
partnerships that could lead to referrals. The more I engaged with others, the
more I understood the importance of building relationships in this industry.
My hard work paid off when I
landed a significant project for a boutique hotel in the city. It was a
game-changer. The management was impressed with our initial proposal, and I
felt a mix of excitement and nerves as I prepared for the job. We spent weeks
meticulously planning and executing the installation, ensuring every detail was
perfect. When it was complete, the owners praised our work, and I couldn’t help
but beam with pride.
That project opened doors to more
opportunities. I began to receive inquiries from other businesses and
homeowners looking for quality wood flooring. As my client base expanded, I
realized I had created something meaningful—a business that not only supported
me but also allowed me to express my creativity and passion for craftsmanship.
Reflecting on my journey, I felt
a deep sense of gratitude. I had come a long way from my days in the restaurant
industry. The lessons learned in culinary school—the importance of hard work,
attention to detail, and creativity—had seamlessly translated into my new
venture. I was building a life that aligned with my values and aspirations, and
with each completed project, I felt more confident in my abilities.
With the support of Irving,
Steven, and the lessons of my past, I was ready to take the wood flooring
business to the next level. I was not just laying floors; I was crafting a
legacy, one that intertwined my love for artistry, community, and the relentless
pursuit of excellence.
As my wood flooring business
gained momentum, I found myself in a whirlwind of activity. Each day brought
new projects, from high-end residential installations to commercial spaces
eager for a fresh look. With Steven’s continued support, we were able to tackle
more complex jobs, often working late into the night to meet deadlines. The
camaraderie we shared only strengthened as we faced challenges together, each
successful project reinforcing our bond.
One afternoon, as we were
wrapping up a job at a quaint café in Baldwin, I received a call from Irving.
He had a lead on a large project that could be a turning point for my
business—a historic building in downtown Brooklyn that was being converted into
luxury apartments. The owner wanted to preserve the building's charm while
updating the flooring, and Irving thought I would be perfect for the job.
I felt a mix of excitement and
apprehension. This was a significant opportunity, and the pressure was on. I
gathered my thoughts and prepared a detailed proposal, showcasing my vision for
the space and emphasizing my commitment to quality and craftsmanship. With
Steven’s help, we put together a portfolio of our past work, highlighting our
attention to detail and customer satisfaction.
When I presented my proposal, the
owners were receptive. They appreciated my enthusiasm and vision, and soon
after, I received the green light to begin the project. The excitement was
palpable; this was my chance to elevate my business and make a name for myself
in the industry.
As we began work on the historic
building, I immersed myself in the details. I researched the best materials
that would honor the building’s legacy while providing durability. Every day
on-site felt like a new adventure, as I navigated the unique challenges that
came with working in an older structure—uneven floors, hidden pipes, and the
occasional surprise from the building's history.
The team expanded as the project
grew. I brought in additional workers, including a skilled installer named Geoffrey Frank, who had years of experience. He became an invaluable asset, sharing his
knowledge and helping to streamline the workflow. Together, we worked
tirelessly, ensuring that every plank was meticulously laid, every finish was
perfect, and that the vision came to life.
Throughout the project, I leaned
on Irving’s guidance. He often stopped by, offering advice and encouraging me
to stay organized and focused. His faith in me was a driving force, reminding
me of my initial leap into this industry. I wanted to make him proud, just as I
wanted to prove to myself that I could handle this level of responsibility.
As weeks passed, the
transformation of the building was astounding. The floors began to shine,
reflecting the beauty of the architecture above. When the final touches were
made, I stood back and admired our work. The floors were not just functional;
they were a centerpiece that tied the entire design together. I felt a surge of
pride; this project had become a testament to my journey and growth.
The grand opening of the
apartments was a pivotal moment. The owners invited local media, and I found
myself mingling with designers, architects, and potential clients. It was
exhilarating to showcase the fruits of our labor and see the appreciation on people’s
faces as they admired the floors. The buzz around the project began to generate
inquiries from other businesses and homeowners in the area.
Soon after, I was approached by a
local interior designer who was impressed by our work. She wanted to
collaborate on several upcoming projects, and I recognized this as another
opportunity to expand my business network. I realized that these connections
were crucial not just for growth but for sharing ideas and inspiring one
another.
With each project, I found a
deeper passion for what I was doing. I had always enjoyed cooking and creating
in the kitchen and shooting pool but now I was experiencing the same
satisfaction in the craftsmanship of wood flooring. There was an artistry to
it—an ability to transform a space, evoke emotions, and create a lasting
impression.
Reflecting on this journey, I
felt a profound sense of gratitude for all the experiences that led me here.
From the pool hall to culinary school, to the wood flooring business, every
step had shaped who I was today. I had built something meaningful, and I was
excited to see where this path would take me next.
As I drove through Baldwin, the
familiar sights felt different now, imbued with the promise of what was to
come. I was ready for whatever challenges and opportunities lay ahead, knowing
that I had the skills, the support, and the passion to thrive in this
ever-evolving journey.
Chapter 11: Starting My Own
Business
With my new sanding machine and
spinner loaded in the Chevy Malibu, I was eager to embark on my journey as an
independent business owner. The excitement was palpable, but reality quickly
set in. The first few months were tough. I navigated the steep learning curve
that came with running a business from scratch, grappling with logistics,
scheduling, and the inevitable hiccups that come with any new venture.
There were days when self-doubt
crept in, and I questioned whether I had made the right decision. But just like
in pool, where every shot counts, I reminded myself that success in the wood
flooring business demanded persistence, patience, and precision. I had learned
to hustle in the past, and I was determined to apply that same tenacity to my
new endeavor.
I established relationships with
suppliers, starting with Long Island Maintenance, where I bought everything
from polyurethane finishes to wood floor sealers to sandpaper. Jerry, who ran
the store, quickly became a valuable resource. I visited him regularly, tapping
into his extensive knowledge about flooring materials. He was always willing to
offer advice, whether it was about the best finishes for high-traffic areas or
tips on selecting the right grit of sandpaper for specific jobs. Building that
rapport with Jerry over the years proved essential to my business’s growth.
Despite the support, the early
days were challenging. One of the major hurdles I faced was the power of my
equipment. The sanding machine I had initially purchased ran on 110 volts,
which worked for smaller jobs but lacked the muscle needed for larger, more
demanding projects. I quickly realized I needed an upgrade if I wanted to take
on the types of jobs that could really propel my business forward.
That's when I decided to invest
in what we called the Big Machine—a powerful sanding machine that ran on 220
volts. It was a significant investment, but I understood that to grow my
business, I needed to provide the best quality possible. After discussing my
needs with Jerry, I found the perfect machine at Long Island Maintenance. It
became the cornerstone of my operations, allowing me to tackle jobs that had
previously felt out of reach.
Alongside the Big Machine, I also
purchased a new spinner, which was essential for sanding the borders of floors,
especially up close to the floor molding. Learning to use hand scrapers for
tight corners became part of my routine, and I took pride in ensuring that
every job was not just good, but perfect. In my mind, perfection wasn’t just a
goal—it was a necessity. If I didn’t do a flawless job, complaints would
trickle up to Irving, and then, inevitably, to my mother. That was a fate I
wasn’t willing to face.
As my business began to
stabilize, I found myself thinking about how to differentiate my services. I
realized that to truly stand out, I needed specialized equipment that would
allow me to tackle every nook and cranny of a space. That’s when I invested in
an under-the-radiator machine, a handy tool that enabled me to sand flooring
beneath radiators and other hard-to-reach places. This little investment made a
huge difference; I was now able to ensure that every floor I sanded was
flawless, regardless of the obstacles in the way.
I remember one job in a charming
old house in Baldwin. The homeowners had painstakingly renovated every room,
but the floors were a patchwork of unfinished sections due to the presence of
radiators. When they saw the transformation, I achieved with the
under-the-radiator machine, their eyes lit up with disbelief. It was moments
like these that reinforced my belief in the importance of attention to detail
and the pursuit of excellence.
Word began to spread about my
work. Clients were thrilled with the results, and referrals started to pour in.
The combination of my persistence and the quality of my equipment had begun to
pay off. I also learned the importance of marketing. I created a simple portfolio
of pictures in 1987, way before the internet was invented, showing the before and
after photos of my projects, highlighting the transformation that my work could
achieve.
As my clientele expanded, I
started thinking about the future. I envisioned a company that not only focused
on wood flooring but also embraced the idea of creating beautiful spaces. I
wanted to partner with designers to offer complete renovation packages, turning
my business into a one stop shop for clients looking to enhance their homes.
The vision was ambitious, but I
felt ready to take it on. I had learned so much in a short time, and I was
excited to see how far I could push my business. With each project, I felt more
confident in my abilities, more connected to my community, and more determined
to make a name for myself in the industry.
As I stood back to admire each
finished floor, I realized that I wasn’t just building a business; I was
crafting a legacy. A legacy that celebrated quality, creativity, and the
relationships I had formed along the way. Each grain of wood beneath my fingertips
represented not just a job completed, but a step further in my journey. The
challenges I faced only fueled my determination, and I was ready to embrace
whatever came next, knowing that with each challenge, I was shaping my future.
Chapter 12: Building a Legacy
With the momentum of my growing
business, I felt a palpable excitement in the air. Each completed project not
only represented a job well done but also the forging of my identity in the
wood flooring industry. I had built a solid foundation, but I was eager to
expand my vision further.
As the summer months rolled in, I
started considering how to elevate my brand. I wanted to create something that
resonated with clients, something that went beyond just wood flooring. I began
to explore the idea of offering comprehensive home renovation services. This
would allow me to collaborate with interior designers, contractors, and
homeowners in a way that would create cohesive, beautiful spaces.
To kick off this new venture, I
decided to host a small open house at my workshop. I invited local designers,
real estate agents, and past clients, showcasing the various flooring options
and samples I had in stock. I also prepared a few examples of past projects,
complete with before and after photos to illustrate the transformations. It was
a chance to connect with my community and demonstrate the quality and
craftsmanship that defined my work.
The open house turned out to be a
success. Attendees were impressed not only by the quality of the flooring but
also by my passion for the craft. I shared stories about my journey, from my
early days in the pool hall to culinary school, and now into the world of wood
flooring. People appreciated the personal touch, and connections began to
blossom.
Among the guests was a local
interior designer named Rina, who approached me with enthusiasm. She loved my
work and proposed collaborating on some upcoming projects. Her designs were
fresh and innovative, and I was thrilled at the prospect of working together.
We discussed how we could create a seamless experience for clients, combining
her eye for design with my commitment to quality flooring.
In the weeks that followed, we
teamed up on several renovations, combining our expertise to create stunning
interiors. I learned so much from Rina about color palettes, textures, and the
overall flow of a space. It was inspiring to watch our visions come together,
and our collaboration quickly gained traction in the community.
As our partnership flourished, I
realized that I needed to expand my team. I brought on a few more skilled
workers, allowing us to take on larger projects while maintaining the quality
that had become our hallmark. I carefully selected individuals who shared my
commitment to craftsmanship and had the same drive to succeed. It felt good to
build a team that mirrored my vision for the business.
With more hands-on deck, we
tackled bigger jobs, from upscale residences to commercial spaces. Each project
presented its unique set of challenges, but I was ready to face them head-on. I
recalled the lessons I had learned early in my career—adaptability, attention
to detail, and the importance of communication. I made sure to involve my team
in the decision-making process, valuing their input and fostering a
collaborative environment.
One of the most rewarding
projects we undertook was for a community center that aimed to create a
welcoming space for families. They wanted to revitalize their old, worn-out
floors, and I saw this as an opportunity to give back to the community. We
worked closely with the center’s management, offering our services at a reduced
rate to help them achieve their vision.
When we finished, the
transformation was breathtaking. The new floors added warmth and character, and
the community center felt rejuvenated. Seeing the smiles on the faces of the
families who would enjoy that space made all the hard work worthwhile. It reinforced
my belief in the importance of giving back, and I made a mental note to
continue supporting community projects as my business grew.
This approach paid off. I started
receiving inquiries from clients outside Baldwin, including homeowners and
businesses in neighboring towns. I was thrilled to see my reach expanding, but
I also knew I needed to maintain the quality and personal touch that had
defined my business.
I decided to implement a customer
feedback system to ensure we were meeting and exceeding expectations. After
each project, I followed up with clients to gather their thoughts and
experiences. This not only helped me improve our services but also fostered a
sense of trust and transparency.
One day, while sorting through
feedback, I came across a note from a family whose home we had renovated. They
expressed their gratitude for not just the floors but for the care and respect
we had shown throughout the process. Their words resonated deeply with me. It
wasn’t just about business; it was about building relationships and creating
spaces where memories would be made.
Looking back on my journey, I
felt immense pride. From the early days of uncertainty to the flourishing
business I had created in wood flooring, every step had been worth it. I was no
longer just a kid from Baldwin with a dream; I was a business owner, a
community member, and a craftsman. As I looked forward to the future, I was
ready to embrace the possibilities that awaited, knowing that my passion and
dedication would continue to guide me on this remarkable journey.
Chapter 13: Starting My Own
Business
With my new sanding machine and
spinner loaded in the Chevy Malibu, I was eager to embark on my journey as an
independent business owner. The excitement was palpable, but reality quickly
set in. The first few months were tough. I navigated the steep learning curve
that came with running a business from scratch, grappling with logistics,
scheduling, and the inevitable hiccups that come with any new venture.
There were days when self-doubt
crept in, and I questioned whether I had made the right decision. But just like
in pool, where every shot counts, I reminded myself that success in the wood
flooring business demanded persistence, patience, and precision. I had learned
to hustle in the past, and I was determined to apply that same tenacity to my
new endeavor.
I established relationships with
suppliers, starting with Long Island Maintenance, where I bought everything
from polyurethane finishes to wood floor sealers to sandpaper. Jerry, who ran
the store, quickly became a valuable resource. I visited him regularly, tapping
into his extensive knowledge about flooring materials. He was always willing to
offer advice, whether it was about the best finishes for high-traffic areas or
tips on selecting the right grit of sandpaper for specific jobs. Building that
rapport with Jerry over the years proved essential to my business’s growth.
Despite the support, the early
days were challenging. One of the major hurdles I faced was the power of my
equipment. The sanding machine I had initially purchased ran on 110 volts,
which worked for smaller jobs but lacked the muscle needed for larger, more
demanding projects. I quickly realized I needed an upgrade if I wanted to take
on the types of jobs that could really propel my business forward.
That's when I decided to invest
in what we called the Big Machine—a powerful sanding machine that ran on 220 volts.
It was a significant investment, but I understood that to grow my business, I
needed to provide the best quality possible. After discussing my needs with
Jerry, I found the perfect machine at Long Island Maintenance. It became the
cornerstone of my operations, allowing me to tackle jobs that had previously
felt out of reach.
Alongside the Big Machine, I also
purchased a new spinner, which was essential for sanding the borders of floors,
especially up close to the floor molding. Learning to use hand scrapers for
tight corners became part of my routine, and I took pride in ensuring that
every job was not just good, but perfect. In my mind, perfection wasn’t just a
goal—it was a necessity. If I didn’t do a flawless job, complaints would
trickle up to Irving, and then, inevitably, to my mother. That was a fate I
wasn’t willing to face.
As my business began to
stabilize, I found myself thinking about how to differentiate my services. I
realized that to truly stand out, I needed specialized equipment that would
allow me to tackle every nook and cranny of a space. That’s when I invested in
an under-the-radiator machine, a handy tool that enabled me to sand the wood floors
beneath radiators and other hard-to-reach places. This little investment made a
huge difference; I was now able to ensure that every floor I sanded was
flawless, regardless of the obstacles in the way.
I remember one job in a charming
old house in Baldwin. The homeowners had painstakingly renovated every room,
but the floors were a patchwork of unfinished sections due to the presence of
radiators. When they saw the transformation, I achieved with the
under-the-radiator machine, their eyes lit up with disbelief. It was moments
like these that reinforced my belief in the importance of attention to detail
and the pursuit of excellence.
Word began to spread about my
work. Clients were thrilled with the results, and referrals started to pour in.
The combination of my persistence and the quality of my equipment had begun to
pay off. I also learned the importance of marketing. I created a simple website
and began to showcase before-and-after photos of my projects, highlighting the
transformation that my work could achieve.
Networking became an integral
part of my strategy. I attended local trade shows and joined business groups,
eager to connect with interior designers, real estate agents, and fellow
contractors. These relationships were invaluable; they opened doors to new
opportunities and collaborations that would help my business grow.
As my clientele expanded, I
started thinking about the future. I envisioned a company that not only focused
on wood flooring but also embraced the idea of creating beautiful spaces. I
wanted to partner with designers to offer complete renovation packages, turning
my business into a one-stop-shop for clients looking to enhance their homes.
The vision was ambitious, but I
felt ready to take it on. I had learned so much in a short time, and I was
excited to see how far I could push my business. With each project, I felt more
confident in my abilities, more connected to my community, and more determined
to make a name for myself in the industry.
As I stood back to admire each
finished floor, I realized that I wasn’t just building a business; I was
crafting a legacy. A legacy that celebrated quality, creativity, and the
relationships I had formed along the way. Each grain of wood beneath my fingertips
represented not just a job completed, but a step further in my journey. The
challenges I faced only fueled my determination, and I was ready to embrace
whatever came next, knowing that with each challenge, I was shaping
Chapter 14: Building a Legacy
With the momentum of my growing
business, I felt a palpable excitement in the air. Each completed project not
only represented a job well done but also the forging of my identity in the
wood flooring industry. I had built a solid foundation, but I was eager to
expand my vision further.
As the summer months rolled in, I
started considering how to elevate my brand. I wanted to create something that
resonated with clients, something that went beyond just wood flooring. I began
to explore the idea of offering comprehensive home renovation services. This
would allow me to collaborate with interior designers, contractors, and
homeowners in a way that would create cohesive, beautiful spaces.
To kick off this new venture, I
decided to host a small open house at my workshop. I invited local designers,
real estate agents, and past clients, showcasing the various flooring options
and samples I had in stock. I also prepared a few examples of past projects,
complete with before-and-after photos to illustrate the transformations. It was
a chance to connect with my community and demonstrate the quality and
craftsmanship that defined my work.
The open house turned out to be a
success. Attendees were impressed not only by the quality of the flooring but
also by my passion for the craft. I shared stories about my journey, from my
early days in the pool hall to culinary school, and now into the world of wood
flooring. People appreciated the personal touch, and connections began to
blossom.
Among the guests was a local
interior designer named Rina, who approached me with enthusiasm. She loved my
work and proposed collaborating on some upcoming projects. Her designs were
fresh and innovative, and I was thrilled at the prospect of working together.
We discussed how we could create a seamless experience for clients, combining
her eye for design with my commitment to quality flooring.
In the weeks that followed, we
teamed up on several renovations, combining our expertise to create stunning
interiors. I learned so much from Rina about color palettes, textures, and the
overall flow of a space. It was inspiring to watch our visions come together,
and our collaboration quickly gained traction in the community.
As our partnership flourished, I
realized that I needed to expand my team. I brought on a few more skilled
workers, allowing us to take on larger projects while maintaining the quality
that had become our hallmark. I carefully selected individuals who shared my
commitment to craftsmanship and had the same drive to succeed. It felt good to
build a team that mirrored my vision for the business.
With more hands-on deck, we
tackled bigger jobs, from upscale residences to commercial spaces. Each project
presented its unique set of challenges, but I was ready to face them head-on. I
recalled the lessons I had learned early in my career—adaptability, attention
to detail, and the importance of communication. I made sure to involve my team
in the decision-making process, valuing their input and fostering a
collaborative environment.
One of the most rewarding
projects we undertook was for a community center that aimed to create a
welcoming space for families. They wanted to revitalize their old, worn-out
floors, and I saw this as an opportunity to give back to the community. We
worked closely with the center’s management, offering our services at a reduced
rate to help them achieve their vision.
When we finished, the
transformation was breathtaking. The new floors added warmth and character, and
the community center felt rejuvenated. Seeing the smiles on the faces of the
families who would enjoy that space made all the hard work worthwhile. It reinforced
my belief in the importance of giving back, and I made a mental note to
continue supporting community projects as my business grew.
As the year progressed, I began
to explore new marketing strategies to further promote my services. I invested
in the yellow pages is was very funny I was advertising just one page away from
Irving, we used to get the same calls I would go on the estimate and he would
go on the same estimate he would give them a price of $1700.00 and I would give
them a price of $900.00 and the client would select Irving and Irving would
send me on the job to sand there floors, the customer would say how did you get
here I would tell them that I do all the wood flooring jobs for Irving.
One day, while sorting through
feedback, I came across a note from a family whose home we had renovated. They
expressed their gratitude for not just the floors but for the care and respect
we showed throughout the process. Their words resonated deeply with me. It
wasn’t just about business; it was about building relationships and creating
spaces where memories would be made.
Looking back on my journey, I felt immense pride. From the early days of uncertainty to the flourishing business I had created, every step had been worth it. I was no longer just a kid from Baldwin with a dream; I was a business owner, a community member, and a craftsman. As I looked forward to the future, I was ready to embrace the possibilities that awaited, knowing that my passion and dedication would continue to guide me on this remarkable journey.
Chapter 15: Learning the Art of
Business
Running my own wood flooring
business wasn’t just about physical labor—it was about learning how to manage a
business, deal with clients, and handle the day-to-day challenges that come
with being an entrepreneur. I had always been good at working with my hands,
but running a business required a different set of skills.
I learned how to give accurate
estimates, how to negotiate prices, and how to build relationships with
clients. Irving had taught me a lot, but there were some lessons I had to learn
on my own. Not every job went smoothly—there were times when a client would
complain about something, and I had to figure out how to make things right. But
I never backed down from a challenge, and over time, my reputation as a
reliable, skilled craftsman grew, and I made a lot of money for that time. By
the time I was 23 or 24, I was making a solid income from my wood flooring
business, and things only improved as I got older. For nearly a decade, I
poured my heart and soul into the work, learning not just the trade but how to
run a successful business.
I took great pride in every floor
I sanded, polished, and perfected. My work was my reputation, and I made sure
that every customer was left satisfied. Over time, word spread, and my business
continued to grow. I got so busy that I started hiring extra help when larger
jobs came in. I was making enough money to live comfortably, which allowed me
to buy my first house on Sportsman Avenue in Freeport, Long Island. It was a
milestone moment for me—the house was a symbol of how far I had come since my
early days hustling at Baldwin Billiards.
Chapter 16: Reflections on
Craftsmanship
As I look back on my journey—from
the days of vacuuming tables at Baldwin Billiards to becoming a chef, and now a
successful business owner—I realize that the common thread through all of it
has been craftsmanship. Whether it was perfecting a pool shot, creating a dish
in the kitchen, or sanding a floor to perfection, I’ve always been driven by
the desire to master my craft.
The lessons I learned in the pool
hall—patience, precision, and perseverance—have carried me through every stage
of my life. I’ve faced challenges, setbacks, and failures, but each one has
taught me something valuable. The people I’ve met along the way—Ralph, Irving,
Santos, my brother—have all played a role in shaping the person I am today. I
worked hard and built something from scratch, and there’s a special pride in
that.
It wasn’t just about making
money; it was about perfecting a craft and building a legacy. I didn’t always
know where life was going to take me, but I always put in the effort, no matter
the field. That dedication had paid off in ways I couldn’t have imagined.
Chapter 17: Falling in Love!
In 1989, everything changed for
me when I fell in love with my first wife. It was an intense, whirlwind romance
that shifted the entire direction of my life in ways I couldn’t have foreseen.
At the time, I was living on Sportsman Avenue, fully entrenched in my wood
flooring business. But love, as they say, has a way of transforming everything.
I was willing to make some bold
decisions for her, and soon enough, we got married. That was the beginning of a
brand-new chapter in my life. I decided it was time for a fresh start, so I
sold my house on Sportsman Avenue. It wasn't just a matter of starting over
physically—I was ready to clear the slate entirely. I even sold all my wood
flooring equipment to Jerry at Long Island Maintenance to pay off the debt I
owed him. I didn’t want any unfinished business to hold me back as I set my
sights on the future.
The next destination was Fort
Lauderdale, Florida. It called to me, offering an exciting new beginning—new
city, new climate, and endless opportunities. With everything packed up, we
moved into a modest two-bedroom, two-bathroom apartment on the second floor. It
wasn’t glamorous, but it was enough for us to start this new life together.
But the reality soon hit—I
couldn’t live off my savings forever. It became clear that I needed to find a
job to support our new life. My first job in Fort Lauderdale was in a boiler
room, working as a broker selling precious metals—silver, gold, and platinum.
While it wasn’t exactly what I had envisioned, it felt oddly familiar. The
skills I had honed as a salesman and entrepreneur transferred seamlessly into
this new venture. I adapted quickly and, in no time, I began to rise through
the ranks.
Life was moving fast, and though
Fort Lauderdale marked a new chapter, it was only the beginning of more
adventures and challenges to come.
Life in Fort Lauderdale brought a
mix of excitement, challenge, and the kind of uncertainty that comes with
starting over. After the whirlwind romance and the rush to settle in a new
city, the realities of building a life together began to set in. I threw myself
into the job at the boiler room, putting in long hours to ensure we had enough
to live comfortably. The job was tough and high-pressure, but in many ways, I
thrived in that environment. It reminded me of the grind I had experienced
before in New York, hustling to make things happen, whether in flooring, culinary
school or shooting pool.
I worked alongside over 125 other
telemarketers in a bustling, chaotic environment. We were all chasing the same
goal—making the sale. The people I worked with were a unique mix of
personalities, some who had been in the business for years and others, like me,
who had found their way to this job as a steppingstone to something else. My
previous experiences as a pool hustler, managing the pool hall at only 14 years
old, managing men who were two to three or four times my age gave me an edge. I
knew how to talk to people, how to build rapport, and most importantly, how to
close deals. It wasn’t long before I was making solid commissions.
But work wasn’t everything. I had
just gotten married, and the early days of our relationship were filled with
excitement and possibility. We spent time exploring Fort Lauderdale, getting to
know our new home. The beaches, the nightlife, the warm weather—it was a world
away from the hustle of New York. For a while, everything felt like it was
falling into place. My wife and I were building a life together, and despite
the long work hours, there were moments of peace and joy that made it all
worthwhile.
Still, the nagging feeling of
needing more lingered. I couldn’t shake the sense that I was meant for
something bigger. The boiler room was good for the time being, but I didn’t
want to spend the rest of my life selling precious metals over the phone. I knew
that eventually, I would have to pivot again, just like I had done so many
times before.
In the back of my mind, I was
already thinking about what was next. I wanted more than just financial
stability—I wanted freedom, the kind of independence that comes from being your
own boss. But for now, I focused on making the most of the present. Every day,
I worked harder, saved money, and dreamed of what the future could hold.
Fort Lauderdale was just the
beginning of this new chapter, but it was clear that the road ahead would be
full of unexpected twists and turns. My love for my wife had brought me here,
and I was determined to make this new life work, no matter what it took. The
love that had brought us together was still strong, but the pressures of life
were starting to creep in. As I would soon discover, balancing love, work, and
ambition wasn’t always going to be easy. But then again, nothing worthwhile
ever is.
Chapter 18: Life in Fort
Lauderdale and the Boiler Room
The boiler room was unlike any
place I’d ever worked in before—chaotic, intense, and overflowing with
larger-than-life characters from all walks of life. Over 125 salesmen crammed
into the same space, each one trying to outsell the others, battling for commissions
like it was the last thing they’d ever do. The atmosphere was electric, and I
immediately recognized the similarities to the pool hall back in Baldwin.
There, like here, everyone was hustling, always trying to get the upper hand.
This was just a different game, with higher stakes and even tougher
competition.
For me, the high-pressure
environment wasn’t intimidating—it was exhilarating. My years of experience,
from running my own business to selling leads and precious metals, had
sharpened my instincts. I knew how to work a sale, how to read people’s
intentions over the phone, and most importantly, how to close a deal. It didn’t
take long for me to rise to the top, establishing myself as one of the best
brokers in the room. I sold precious metals—silver, gold, and platinum—to
clients like a stockbroker would sell stocks. Every day was a grind, but it was
also a game. And I knew how to win.
The hustle was relentless.
Telemarketers around me were as aggressive as they come, and you had to be just
as sharp or risk getting buried. But I thrived in that cutthroat environment.
The energy of the room fueled me, and I quickly figured out how to maneuver
through the chaos, using my skills to land the big sales. In a place like that,
you had to have thick skin and a sharp mind, and luckily, I had both. The money
was good. It was enough to support my wife and live comfortably, at least for
the time being.
But the boiler room had its own
dark side. Excess was the norm—parties, girls, gambling. It was easy to get
caught up in it all. There was always something going on, whether it was a wild
night out or a high-stakes poker game in some smoky back room. And in the
office, when the phones weren’t ringing off the hook, we’d roll dice in the
downtime, just like they do in Vegas. It was a reminder of the pool hall days,
where the hustle and the games never seemed to end.
Despite the distractions, I
managed to keep my focus. I wasn’t there to party or gamble away my hard-earned
money. I was there to make a living, and that’s what I did. I had my priorities
straight, and I wasn’t going to let anything get in the way of that. My wife
and I were building a life together, and I knew that money was what would give
us stability. As much as I enjoyed the rush of working in the boiler room, I
always kept one eye on the bigger picture.
The boiler room was a wild ride,
but I knew deep down that it wasn’t a place I could stay forever. It was
thrilling while it lasted, but I needed more. I wanted to build something
bigger, something that could last. This was just another chapter in my life,
one that was full of lessons and experiences, but also one that would
eventually come to an end.
For now, though, I was in it,
living every day like it was a competition, knowing that the next big deal
could be just one phone call away.
As time passed, the boiler room
became like a second home to me, even with all its chaos. There was an
undeniable thrill in being part of something so intense, where every phone call
could either make or break your day. The stakes were always high, and that’s
what kept everyone on edge. The constant competition wasn’t just about the
money—it was about proving yourself every single day. No one wanted to be at
the bottom of the board, and that’s what pushed me and everyone else to grind
even harder.
I remember the rush when I’d
close a big deal. It was like hitting a perfect shot in pool—a combination of
skill, timing, and a little bit of luck. The clients on the other end of the
phone didn’t know me, but I had a way of getting them to trust me. I’d paint a
picture of financial security through precious metals, offering them a way to
protect their assets. And often, they’d buy in. They didn’t know the reality of
what it was like on my side of the phone, the sheer chaos that surrounded me as
I made my pitch.
But with every high, there was a
low. I’d see people around me burn out fast. Guys who’d come in full of energy,
convinced they’d be the top broker in no time, only to crash after a few weeks
or months when the pressure got to them. Some turned to gambling, others to
alcohol or drugs. The parties that started as fun quickly spiraled into
something darker for many of the people there. It was easy to lose yourself in
that world if you didn’t have a strong sense of purpose. I saw good men fall
into bad habits, their lives unraveling right in front of me.
For me, though, it was different.
I stayed grounded, mostly because of my wife. She was my anchor, the reason I
didn’t let myself get sucked into the darker side of the boiler room. I had
responsibilities, and I wasn’t going to let anything jeopardize that. Sure, I
enjoyed rolling dice with the guys and having a good time after a long day, but
I always knew when to draw the line.
The money I was making gave us a
comfortable life, but it wasn’t enough for me to settle. Deep down, I knew that
the boiler room was just another step on my journey, not the destination. The
work was exciting, but it wasn’t fulfilling in the way I wanted it to be. I had
bigger dreams—dreams that extended far beyond selling precious metals over the
phone. I wanted to build something of my own again, something that couldn’t be
taken away with the swing of the market or the collapse of a company.
Still, I can’t deny the lessons I
learned during those years. The boiler room taught me resilience. It taught me
how to navigate high-stakes situations, how to keep my cool when everything
around me was falling apart. I learned how to survive—and thrive—in an
environment where only the strong lasted.
I’d see new guys come in, full of
ambition, and I’d watch them make the same mistakes over and over—getting too
comfortable too fast, or letting their success get to their heads. They’d start
slacking off or get caught up in the distractions that were always lurking
around. But I never made that mistake. I knew that in the boiler room, if you
weren’t constantly hustling, you were falling behind.
There were moments when I
considered what the next move might be. The thought of going back to running my
own business crossed my mind more than once. I’d proven I could do it before,
but this time I wanted something bigger, something that would allow me the kind
of financial freedom I was after.
For now, though, I was biding my
time, mastering the game in the boiler room, and saving up for the next big
leap. Whatever that would be, I knew I’d be ready. But as much as I had a plan
in the back of my mind, I couldn’t deny that part of me loved the rush of it
all—the fast money, the thrill of the sale, the constant competition. It was
addicting, and in a way, I wasn’t quite ready to let go of that yet.
This chapter of my life was far
from over, but I knew it wouldn’t last forever. I just had to make sure I was
ready for whatever came next.
Chapter 19: Moving Up in the
World – Commodities Broker
After spending a year selling
precious metals in the boiler room, I knew it was time to elevate my career to
the next level. The job had been a great introduction to the world of sales,
finance, and high-stakes deals, but I had always been fascinated by commodities
trading. Unlike precious metals, which held a specific niche value, commodities
trading dealt with the lifeblood of the global economy—oil, gas, agricultural
products, and more. I saw it as the ultimate challenge and knew that if I
wanted to break into this new world, I would need to earn a license as a
full-fledged commodities broker.
The decision to pursue the
license wasn’t one I took lightly. I knew it would require a serious investment
of time and energy, especially with the pressure I was already under from my
day job. But when I set my mind on something, I don’t stop until it’s done. So,
I took a week off from work to buckle down and study for the licensing exam.
During that time, I was glued to my study materials—books on market mechanics,
trade regulations, and all the complex details that made up the world of
commodities trading. I barely left the house, focusing all my energy on passing
that exam.
When the day of the test arrived,
I was as prepared as I’d ever be. And when I passed on the first try, the sense
of accomplishment was incredible. I felt like I had just climbed a mountain.
This wasn’t just a test—it was a steppingstone to something much bigger.
Soon after, I landed my first job
as a licensed commodities broker at Briggs & Stratton, and that’s where the
real journey began. Walking into that office for the first time was like
stepping into a new world. The energy was electric, reminding me of the boiler
room, but this time, the stakes were much higher. We weren’t just selling
precious metals over the phone anymore—we were trading the kinds of commodities
that shaped the global economy. Oil, gas, pork bellies, wheat, corn—these
weren’t abstract assets, they were the essential materials that fed, powered,
and built the world. I quickly realized this was serious business, and I was
all in.
Working at Briggs & Stratton
was a daily adrenaline rush. The markets were unpredictable, and the constant
ups and downs meant that no two days were the same. One day you might be riding
high, watching as oil prices surged and your clients raked in profits. The next
day, the market might tank, and you’d find yourself scrambling to mitigate
losses. It was a fast-paced environment, where every decision could have major
consequences. But I thrived in that chaos. I had always performed best under
pressure, and commodities trading was the perfect match for my skills.
I dove headfirst into the
strategies of trading. I learned how to analyze market trends, anticipate price
shifts, and understand the complex supply and demand factors that influenced
commodity prices. I studied the global economy obsessively, tracking political
events, weather patterns, and anything else that could impact the market. In
commodities, knowledge was power, and I made sure to stay ahead of the game.
One of the things I loved most
about the job was the thrill of closing deals. There’s nothing quite like the
rush of making a trade, knowing that you’ve just secured a profit for your
client—or avoided a loss in a volatile market. Every trade felt like a
high-stakes game of chess, with millions of dollars on the line. You had to be
quick, decisive, and always ready to adapt to changing conditions. And I loved
every minute of it.
It didn’t take long for me to
establish myself as one of the top brokers in the office. My ability to read
the market and build strong relationships with clients set me apart. In no
time, I was raising between $200,000 and $250,000 per month in fresh equity.
The clients I worked with trusted me, not just because I could get results, but
because I took the time to understand their goals and tailor my strategies to
their needs. I wasn’t just pushing trades to make a quick commission—I was
building long-term relationships, helping my clients grow their investments
over time.
The more success I had, the more
I pushed myself to keep climbing. But as much as I loved being a commodities
broker, I couldn’t shake the feeling that I wanted more. Being a top broker was
great, but I had always dreamed of building something of my own again. The
entrepreneurial itch that had driven me in the past was starting to come back.
I knew that I wasn’t cut out to work for someone else forever—I wanted to be my
own boss, to create something from the ground up.
That’s when I met Danny Sterk.
Danny was another broker with a sharp mind and a big vision for the future. We
hit it off immediately, sharing a lot of the same values and ambitions. It
didn’t take long before we started talking about going into business together.
Danny had a background in telecommunications and wireless technology, and
together we saw a huge opportunity in the growing wireless industry. We came up
with the idea to launch Trans America Wireless Systems, a company that would
sell wireless cable TV stations.
It was a bold idea, but we were
confident that we could make it work. Wireless technology was starting to take
off, and the demand for cable TV services was skyrocketing. We saw a gap in the
market—there were plenty of small communities that didn’t have access to
traditional cable infrastructure, and wireless cable offered a solution. We
believed we could capitalize on that demand and build a successful business.
Launching Trans America Wireless
Systems wasn’t going to be easy, but I was ready for the challenge. I had
learned so much from my time at Briggs & Stratton—about markets, about
business, about what it took to succeed. I knew that I could take everything I
had learned as a commodities broker and apply it to this new venture. The
stakes were higher, but I was ready to take the leap.
In many ways, starting Trans
America Wireless Systems felt like a return to my roots. I was back in the
entrepreneurial game, taking risks and betting on myself. But this time, I had
a decade of experience under my belt, and I knew how to navigate the challenges
ahead. I was excited about the future—about building something new, something
that could potentially revolutionize the way people accessed television
services.
As I prepared to leave the
commodities world behind and dive into this new venture, I felt a mix of
excitement and anxiety. I was walking away from a secure, high-paying job, but
I knew that I couldn’t ignore the call of entrepreneurship. I had always thrived
on risk, on the thrill of building something from nothing, and I was ready to
do it all over again. With Danny as my partner, I felt like we had a real shot
at making Trans America Wireless Systems a success. The future was uncertain,
but I was ready for whatever came next.
Chapter 20: The Rise and Fall of
Trans America Wireless Systems
Danny was a decade older than me,
a smooth-talking schoolteacher with an entrepreneurial drive that mirrored my
own. He wasn’t content with his teaching salary; he had ambitions to build
something bigger—a brokerage firm of his own. But like so many ambitious
people, he was short on capital. During one of our early conversations, he
asked me how much money I had to invest. I told him the truth—I had $100,000
saved up, ready to take the plunge into something new.
That conversation sparked the
beginning of Trans America Wireless Systems. We decided to incorporate the
company and quickly moved forward with setting up an office in the Fort
Lauderdale Corporate Park. The idea was simple: sell wireless cable TV stations
through general partnerships, offering units at $15,000 apiece. This was
cutting-edge technology at the time, and it felt like we were on the cusp of
something truly revolutionary. Wireless technology was growing, and cable TV
had immense demand, so why not combine the two?
The early days of Trans America
were a whirlwind. With our pooled resources, we bought desks, phones, and hired
brokers to work the phones. It was a fast-growing operation, with an energy
that reminded me of my time in the boiler room, but this time, I was in charge.
I took the role of president and treasurer, while Danny managed the legal side
of things. We were both all in, building what we believed could be a
multi-million-dollar company.
Our first big project was in Hot
Springs, Arkansas. We needed to raise $3 million to install a wireless cable
system there, and we were confident we could do it. The idea of bringing
wireless cable to underserved markets was exciting, and we poured everything we
had into making it a success. We expanded quickly, hiring more
brokers—eventually growing to a team of 200. To drum up more business, we even
ran infomercials, pulling in leads from all over the country. Things were
moving fast, and the momentum felt unstoppable.
At first, it seemed like we were
on top of the world. We successfully raised the $3 million for the Hot Springs
system, which was a huge milestone. With that success under our belt, we turned
our attention to our next project in Clarksville, Tennessee. We had already
secured the wireless cable licenses for Clarksville, and it felt like we were
on a roll. But, as with any business, things didn’t go as smoothly as we hoped.
The first snag came when our
license for Hot Springs, Arkansas, ran into some unexpected complications. It
was a tough situation, one that could’ve easily spiraled out of control. But I
wasn’t about to let down the investors who had trusted us with their money. As
an honest businessman, I made a swift decision to purchase the wireless cable
licenses for Jackson, Tennessee. I transferred the investment from the troubled
Hot Springs project to the new Jackson market, effectively giving our investors
two markets—Hot Springs and Jackson. This move reassured them, and for a while,
everyone was happy. My investors had faith in the company, and we kept moving
forward.
We completed the fundraising for
Clarksville, Tennessee, and soon after, we purchased wireless cable licenses
for Valdosta, Georgia. Things were back on track, and we began raising money
for this new market. It seemed like we had weathered the worst of the storm,
and once again, everything appeared to be running smoothly.
However, success often comes with
unforeseen challenges, and ours came in the form of the Securities and Exchange
Commission (SEC). The SEC accused us of selling unregistered securities, a blow
that none of us saw coming. At the time, we didn’t fully understand the legal
intricacies of what we were doing. In our minds, we were selling units in
wireless cable TV systems, not engaging in securities fraud. But the SEC saw it
differently.
The legal trouble hit us like a
freight train. Suddenly, everything we had built was in jeopardy. The SEC
investigation cast a long shadow over the company, and it wasn’t long before
our investors started pulling out. Word spread fast in the financial world, and
the very momentum that had fueled our rise was now driving us into a tailspin.
We tried to fight back, to
explain our side of the story, but the damage had already been done. Investors
lost confidence, and without their backing, we couldn’t keep the company
afloat. The brokers we had hired left, the office became quiet, and the deals
that had once seemed so promising evaporated. It was painful to watch
everything unravel.
In the end, the collapse of Trans
America Wireless Systems felt like a slow-motion car crash. One minute, we were
on the verge of changing the game with wireless cable TV systems, and the next,
we were facing the harsh reality of legal and financial ruin. The SEC had
effectively shut us down, and there was nothing more we could do.
Looking back, the rise and fall
of Trans America was a whirlwind of ambition, risk, and ultimately, defeat. But
I don’t regret any of it. The experience taught me more than any success ever
could. I learned about the importance of understanding the legal landscape of
business, the value of transparency with investors, and the reality that not
every bold idea is destined for success.
Trans America was over, but I
wasn’t. I had been knocked down before, and each time, I had gotten back up.
This would be no different. The collapse of the company didn’t break me—it only
reinforced my resolve. The entrepreneurial spirit that had driven me to start
the company in the first place was still alive, and I knew that this wasn’t the
end of my story. Trans America Wireless Systems was a chapter, not the final
word.
As I closed the door on that
venture, I was already thinking about what would come next.
Chapter 21: The Rise and Fall of
Trans America Wireless Systems
The collapse of Trans America
Wireless Systems felt like watching a dream slip through my fingers in slow
motion. When we started, Danny and I had such big ambitions. We saw the
opportunity to carve out a significant space in the growing wireless market,
and for a while, it felt like we were well on our way to doing just that. But
looking back, I realize that we were moving fast—too fast, perhaps. The
excitement of building something from the ground up, coupled with the potential
for massive profits, had clouded our judgment when it came to the legalities of
the business.
In the beginning, it all seemed
so simple. We were offering investors the chance to buy into wireless cable TV
systems—an emerging technology at the time—by selling them general partnership
units. We didn’t think of it as selling securities; we thought we were just
providing a new investment opportunity. But as the SEC would later point out,
the way we structured these deals fell under securities law, and we hadn’t gone
through the necessary legal steps to register them.
By the time we raised the $3
million for the Hot Springs, Arkansas project, everything felt like it was
falling into place. We had a solid base of investors, and the future looked
bright. Our decision to expand to Clarksville, Tennessee, and later Valdosta,
Georgia, seemed like the natural next step in our growth. The wireless licenses
we purchased in these markets were goldmines—or so we thought.
But that initial hiccup in Hot
Springs was the first sign that things wouldn’t go as smoothly as we had hoped.
When the license for the Hot Springs market ran into complications, it felt
like the ground was shifting beneath our feet. I remember the stress of those
days, scrambling to find a solution while keeping our investors happy. It was
then that I made the decision to purchase the wireless licenses for Jackson,
Tennessee, and pivot our focus there. I was wanted to do right by our
investors, and the move seemed to satisfy them for the time being. They now had
stakes in two markets, and everyone was optimistic that things would work out.
At the time, I thought I had
dodged a bullet. But the challenges kept piling up. As we were fundraising for
the Valdosta market, the SEC began their investigation. When the first letters
came in, I wasn’t overly concerned. I had been in business long enough to know
that regulatory scrutiny was part of the game. But as the investigation
deepened, it became clear that we were in serious trouble.
The SEC’s accusation that we were
selling unregistered securities was devastating. Danny and I had always
believed that we were operating within the law, but the reality was that we
hadn’t fully understood the legal complexities of what we were doing. The
partnerships we had offered, and the way we structured them, placed us squarely
in the crosshairs of securities law. And because we hadn’t registered these
investments properly, we were now facing serious legal consequences. I set up a
meeting with the SEC at the US attorney’s office, once they got to know me I
paid a small fine and they let me go with any criminal charges.
The fallout was swift and brutal.
Investors began pulling out as soon as they caught wind of the SEC
investigation. No one wanted to be associated with a company under federal
scrutiny. The brokers we had hired—once so full of enthusiasm and ambition—started
leaving one by one. It felt like watching a dam break, with everything we had
built slowly being washed away.
I remember the sinking feeling in
my stomach as I realized that there was no way to save the company. Every day
brought new challenges—legal fees piling up, clients demanding answers, and the
media starting to sniff around. The infomercials we had run to bring in new
investors became a distant memory, replaced by the harsh reality that Trans
America Wireless Systems was in free fall.
Danny and I fought hard to keep
things afloat, but the writing was on the wall. The SEC investigation scared
off any potential new investors, and without fresh capital, we couldn’t move
forward with any of our projects. Even the wireless licenses we had purchased—once
seen as our golden ticket—began to feel like a burden. We had made promises to
our investors, and now it was still clear that we were going to be able to keep
our promises for Hot Springs / Jackson Tennessee and Clarksville Tennessee that
we wouldn’t be able to keep them. I quickly wired off the escrowed money to the
president of the general partnership, the total I wired off was three million
dollars to cover the cost of construction of Hot Springs / Jackson Tennessee
and Clarksville Tennessee. But it was clear that the Valdosta, Georgia market
we were raising money was lost. The SEC seized
the escrowed money for Valdosta, Georgia general partnership.
Many of our clients have trusted
us with their life savings, believing in the promise of wireless cable systems.
It was gut-wrenching to face them and admit that we couldn’t deliver for Valdosta,
Georgia but the Hot Springs / Jackson Tennessee and Clarksville Tennessee
general partnership were just fine. Every day was a battle just to keep things
from completely collapsing.
In the end, Trans America
Wireless Systems didn’t survive. The SEC investigation dragged on, draining the
last of our resources, and eventually, we were forced to shut the company down.
The dreams we had built—of transforming the wireless cable TV industry, of
bringing a new technology to underserved markets—vanished in an instant.
The fall of Trans America was a
humbling experience. I had been through failures before, but this one stung me
in a different way. It wasn’t just a business that had collapsed. The
excitement and optimism of those early days in Fort Lauderdale seemed like a
distant memory, replaced by the stark reality of failure.
But even during that failure, I
learned valuable lessons. I learned the importance of fully understanding the
legal framework before jumping into any venture. I learned that rapid growth
can be dangerous if it’s not carefully managed. And I learned that, no matter
how promising a business might seem, it’s the details—the legalities, the
paperwork, the regulatory compliance—that can make or break it.
Trans America Wireless Systems
was over, but I wasn’t. The entrepreneurial fire inside me wasn’t extinguished
by this setback. If anything, it burned brighter. I knew I would have to
rebuild, to start over again, but that was nothing new for me. I had done it
before, and I would do it again. This was just another chapter in my life—a
painful one, but a chapter that would ultimately make me stronger.
Chapter 22: Bouncing Back –
Selling Leads
After the fall of Trans America
Wireless Systems, I was back at square one, but I wasn’t ready to let the
setback define me. The collapse of the company had been a major
blow—financially, emotionally, and professionally—but if there’s one thing I
knew how to do, it was bounce back. Failure wasn’t new to me, and neither was
picking myself up after being knocked down. The SEC may have put an end to
Trans America, but they weren’t going to stop me from finding success again.
I reconnected with an old friend,
John Fisher, who had been selling leads to stockbrokers. John was a sharp guy,
and the lead-selling business intrigued me. It seemed like a low-overhead,
high-reward type of operation, and I knew that with my background in sales, I
could excel in this space. At first, the operation was small-scale—just selling
leads to telemarketing companies here and there—but as I got more involved, I
started to realize the real potential of the business. Leads were in high
demand, and it didn’t matter what industry they were for: telemarketing,
investment firms, sweepstakes. Everybody needed fresh leads to fuel their sales
teams.
I was no stranger to sales. I had
been selling since I was a kid running the pool hall, hustling clients and
making deals with confidence far beyond my years. Back then, I was only 14, but
I was already handling money and closing deals that most grown men would
struggle with. That experience had shaped me into a natural-born salesman. I
understood people, I knew how to connect with them, and, more importantly, I
knew how to get close. The lead-selling business was just another opportunity
for me to put those skills to work.
The business took off faster than
I ever expected, at least for me. Not everyone had the same success, but I had
the edge—years of experience, raw sales talent, and a hunger that hadn’t faded,
despite the setbacks I’d faced. I was bringing in more business than I had
anticipated, and soon enough, I was raking in cash.
As the business grew, I started
thinking bigger. I knew I could take what I had learned and go off on my own,
selling leads independently. When I told John about my plans, I expected him to
try and talk me out of it, maybe even fight to keep me on board. But to his
credit, he didn’t. Instead, he made me an offer I couldn’t refuse—a
partnership. He recognized my value and wasn’t about to let me walk away
without making a deal that worked for both of us. I accepted, and together, we
expanded the business.
With John as my partner, we dove
deeper into the world of leads sales. We were selling all kinds of
leads—telemarketing leads, investment leads, even sweepstakes leads. The
demand was endless. Companies were willing to pay top dollar for qualified
leads, and we had no trouble delivering. We were tapping into a lucrative
network, and the money was flowing in faster than we could count it.
Within months, I was making
$10,000 to $12,000 a week. The lead-selling business was a wild ride. The phone
was ringing constantly, deals were being made left and right, and I felt like I
was back at the top of my game. The adrenaline rush of closing big sales was
addictive, and the cash that came with it was a bonus. I had worked hard to
rebuild myself after the collapse of Trans America, and now it was paying off
in ways I hadn’t imagined.
But like any industry, the
lead-selling business had its darker side. The telemarketing world was full of
shady characters, and many of our clients had connections to the mob. It wasn’t
unusual to brush up against some less-than-reputable people in this line of
work. I had to navigate these waters carefully, always staying aware of who I
was dealing with and making sure not to get too close to the wrong crowd. There
were plenty of guys in the business who didn’t play by the rules, and while we
did our best to keep things above board, it was impossible to ignore the
reality of who we were dealing with.
As we continued to grow, I could
feel the weight of the industry shifting. The government had started to crack
down on telemarketing, and regulations were tightening. It was only a matter of
time before the market began to slow. The golden era of selling leads was
coming to an end, and I could see the writing on the wall. But I wasn’t too
concerned. By the mid-1990s, I had made more than enough money to live
comfortably. I didn’t need the business to last forever—I had already secured
my financial future.
Looking back, the lead-selling
business was one of the most profitable ventures I had ever been involved in.
It was fast-paced, exciting, and incredibly lucrative. I was able to use every
skill I had learned over the years, from my early days hustling in the pool
hall to my time as a commodities broker. It was a perfect storm of timing,
talent, and opportunity, and I made the most of it.
But like all good things, it
couldn’t last forever. The government’s crackdown on telemarketing changed the
game, and soon, the demand for leads started to dry up. Companies were pulling
back, and the market became oversaturated. While others in the industry
scrambled to stay afloat, I was ready to step away. I had made my money, and I
wasn’t interested in fighting against the tide.
By the time I decided to leave
the lead-selling business behind, I had earned enough to live a life of comfort
and security. I wasn’t interested in chasing more money for the sake of it. I
had always believed that success wasn’t just about how much you made—it was
about knowing when to walk away. And for me, that time had come.
The lead-selling business had
given me the chance to bounce back after a major failure, and for that, I was
grateful. It taught me that no matter how far you fall, there’s always a way to
rise again. As I closed the door on that chapter of my life, I knew that I was
ready for whatever came next.
Chapter 23: Bouncing Back –
Selling Leads the year 1994
The lead-selling business wasn’t
just a lifeline—it was an unexpected goldmine. What started as a simple venture
to get back on my feet quickly turned into one of the most profitable periods
of my life. Every week brought new opportunities, and with each new client, I
could feel the momentum building. The phone never stopped ringing, brokers and
telemarketers were hungry for fresh leads, and John and I were perfectly
positioned to meet that demand. It seemed like the more we sold, the more
people came knocking, asking for more.
What made this business so unique
wasn’t just the money—it was the sheer simplicity of the operation. Leads, at
their core, are nothing more than names, phone numbers, and contact
information, but in the hands of the right telemarketer or broker, they’re
worth a fortune. These companies were willing to pay top dollars for the chance
to connect with potential clients, and we had the supply they needed. I knew
how to present the leads as indispensable assets to their business, which gave
us incredible leverage in negotiations.
The beauty of selling leads was
that the work never felt overwhelming. I had honed my skills over the
years—first in the pool hall, then in the boiler room, and later as a
commodities broker. Each experience sharpened my understanding of people, how
to communicate, and how to close deals. In the leads business, I didn’t have to
push hard to sell. I knew how to build relationships, how to gain trust, and
ultimately, how to make our product seem like the key to our clients’ success.
It wasn’t just about numbers; it was about making the leads feel like they were
worth every penny.
While the business was going
strong, I couldn't shake the sense that we were playing in a grey area. The
telemarketing industry was notorious for shady practices, and the deeper I got
into it, the more I saw the less-than-reputable side of things. Many of the
clients we worked with had ties to organized crime—mob connections that were
too close for comfort. I wasn’t naïve. I knew that in an industry like this,
you couldn’t always choose your clients. But I did my best to stay out of the
dirtier side of things. My focus was on the business, on delivering leads and
making money. If I could keep my distance from the criminal elements, I figured
I’d be fine.
The relationships we had with
these telemarketing companies were a balancing act. On the one hand, they
needed us. They relied on our leads to drive their sales, and without them,
they wouldn’t be able to survive. On the other hand, there was always the underlying
tension of knowing that some of these clients weren’t playing by the rules. I
remember one client who ran a telemarketing operation that, from the outside,
seemed legitimate. But the more we worked with them, the more I realized they
were using our leads to target vulnerable people with shady investment schemes.
It was a line I wasn’t willing to cross, and I cut ties with them as soon as I
could.
Despite the undercurrents of the
industry, the business was booming. In just a few short months, I was pulling
in $10,000 to $12,000 a week, more money than I had ever made before. The pace
was relentless, but I loved it. The constant phone calls, the thrill of closing
deals, the satisfaction of seeing the business grow—it reminded me of my time
in the commodities world; only this time, I was running the show. John and I
worked well together, and we built a solid operation. There was no doubt in my
mind that we had tapped into something big.
But as much as I enjoyed the
success, I knew the good times wouldn’t last forever. The government crackdown
on telemarketing was inevitable. The industry had grown too fast, too big, and
too corrupt for the authorities to ignore it any longer. By the mid-1990s, the
writing was on the wall—federal regulators were coming after telemarketing
companies with a vengeance, and that meant our business would take a hit.
For a while, we managed to ride
the wave. Even as the government tightened regulations, we continued to find
clients willing to pay top dollar for leads. But it was clear that the boom was
coming to an end. The Telemarketing Sales Rule (TSR) was introduced, and with
it came stricter guidelines on how telemarketers could operate. Suddenly,
companies that had been buying leads from us by the thousands were being shut
down or forced to scale back. The demand for leads started to shrink, and the
golden age of telemarketing was over.
At first, I resisted the idea of
leaving the business. I had made a fortune in such a short time, and it seemed
crazy to walk away from something so lucrative. But the more I watched the
industry change, the more I realized that staying in would be a losing game.
Regulations were getting tighter, and the margins were shrinking. Plus, the
risk of being caught up in a legal battle wasn’t worth it. I had seen too many
people go down for being in the wrong place at the wrong time, and I wasn’t
about to be one of them.
So, I made the decision to step
away. By the time I left the lead-selling business, I had made more than enough
money to live comfortably for the rest of my life. It wasn’t just about
financial success, though. It was about knowing when to get out. I had learned
that lesson the hard way with Trans America Wireless Systems, and I wasn’t
going to make the same mistake again. Timing is everything in business, and I
knew that my time in the lead industry was over.
Walking away from the business
wasn’t easy. I had poured my heart and soul into it, and for a time, it had
been my ticket to financial freedom. But I had also seen the darker side of the
industry, and I knew that it was only a matter of time before the government
put an end to it completely. By stepping away when I did, I avoided the
collapse that would eventually take down so many others in the industry.
Looking back, the lead-selling
business was one of the most profitable ventures I had ever been involved in.
It allowed me to rebuild after the collapse of Trans America, and it gave me
the financial stability I had always dreamed of. But more than that, it taught
me the importance of adaptability. In business, things can change in an
instant, and the ability to pivot, to see the opportunity in failure, is what
separates those who succeed from those who don’t.
By the mid-1990s, I was done with
lead-selling, and I was ready to move on. The journey hadn’t been easy, but I
had come out on top. And as I closed that chapter of my life, I knew that
whatever came next, I would be ready.
Chapter 24: Getting Bored with
Florida – I Decided to Travel the World
After several years of intense
work selling quality leads, I found myself restless. Sure, I was making more
money than I ever thought possible when I first started. But something was
missing. My marriage had ended, and I only saw my kids on weekends, which left
me feeling unanchored in Florida. The daily grind no longer excited me, and I
was searching for something more—something adventurous. With no strong ties
holding me down, I decided it was time to make a change. I needed a break from
the monotony, and more than that, I needed to experience life beyond Florida’s
borders. I wanted to see the world, and Southeast Asia had always intrigued me,
so that’s where I decided to begin.
First Stop: Hong Kong
My adventure started in Hong
Kong, a city that truly lived up to its reputation as one of the busiest, most
vibrant places on Earth. I had heard stories about its neon lights, bustling
streets, and nonstop energy, and being there felt like stepping into another
world. One of the first challenges was learning to navigate the subway
system—it was efficient but overwhelming for someone unfamiliar with the city’s
intricate layout. The trains were packed with people, but I quickly got the
hang of it. Mastering the subway allowed me to explore every corner of the city
with ease, and I wasted no time immersing myself in the culture.
Hong Kong’s energy was
contagious. From the markets to the skyscrapers, everything felt alive, pulsing
with activity. The nightlife was unlike anything I had ever experienced. One
night, I stumbled into a karaoke bar, grabbed a microphone, and belted out some
classic rock songs in English. The locals loved it. Despite being thousands of
miles from home, I felt welcome. I quickly made some friends, some of whom I
stayed in touch with throughout my travels. I even started dating a few girls I
met along the way. Life in Hong Kong was fast-paced and exciting, but after a
few weeks, I started to feel restless again.
As thrilling as Hong Kong was, I
craved something different. I had heard a lot about the Philippines, and so I
decided it was time to move on to my next destination.
Exploring the Philippines
The Philippines was a different
experience altogether. Where Hong Kong was polished and modern, the Philippines
felt raw and chaotic. The streets were crowded, the air filled with pollution,
and there was a sense of disorder that took some getting used to. Still, there
was something charming about the country, especially the people. They were
incredibly friendly, always smiling despite the challenges they faced.
One thing that caught me by
surprise was the massive shopping malls. These places were huge—far larger than
anything I had seen back home. Inside, there were movie theaters so large they
could hold what felt like an entire city. It was impressive, and I spent hours
wandering through these malls, marveling at their size.
While in the Philippines, I
stayed in a hotel and dated several local girls. The experiences were fun and
eye-opening, but the overall atmosphere of the country eventually got to me.
The chaos and pollution became overwhelming, and I found myself ready to leave
sooner than I expected. Before I left, though, one of the girls I had been
seeing suggested I visit Indonesia. She spoke highly of the country’s natural
beauty, and since I had the freedom to go wherever I wanted, I decided to take
her advice.
Falling in Love in Indonesia
Arriving in Indonesia was like
stepping into a completely different world. The landscapes were breathtaking,
with mountains carved into rice paddies, stretching for miles. The beauty of
the country captivated me instantly, but it wasn’t just the scenery that made
Indonesia special—it was a girl I met shortly after arriving.
She was beautiful, and though we
didn’t speak each other’s languages, we found ways to communicate. We gave each
other nicknames—she called me “Banana,” and I called her “Donut.” It was a
playful, fun relationship, but it became something more. I fell for her hard.
Despite the language barrier, we spent as much time together as we could, and I
found myself deeply connected to her in ways I hadn’t expected.
One of the most memorable
experiences in Indonesia was when we flew to her hometown to meet her family.
It was a rural area, and she had never been on a plane before. She was nervous
and excited, holding my hand the entire flight. Her parents and grandmother
welcomed me with open arms. Despite the lack of shared language, we managed to
connect over meals, and I was moved by their warmth and hospitality. Meeting
her family was a highlight of my time there, and it deepened my feelings for
her.
But as much as I loved “Donut”
and my time in Indonesia, I wasn’t ready to settle down. I still had places I
wanted to explore. Saying goodbye to her was hard, but I knew it was time to
move on. My next stop was Thailand.
Thailand: Bars, Girls, and a
Wake-Up Call
If Hong Kong was vibrant and the
Philippines chaotic, Thailand was something else entirely. I arrived in
Bangkok, where the pollution was even worse than in the Philippines. But
despite that, the city was alive with a different kind of energy—one that pulled
me in immediately.
Thailand’s nightlife is famous
for a reason, and it didn’t take long for me to see why. There were bars where
rows of girls sat behind glass, almost like they were on display, waiting to be
chosen. It was a bizarre and somewhat shocking setup, but it was part of the
culture. The girls were beautiful, and it wasn’t uncommon to choose a girl, pay
for her company, and head upstairs to a room in the hotel above the bar. It was
a strange and thrilling world, one that I hadn’t experienced before.
During my time in Thailand, I
fell for a few girls. We had good times together, but there was always a
nagging thought in the back of my mind—the HIV epidemic was rampant in
Southeast Asia, and no matter how careful I was, the risk was ever-present.
Eventually, that fear started to outweigh the excitement, and after a few
months of enjoying Thailand’s nightlife, I realized it was time to head home.
Home Again
After six months of traveling
through Southeast Asia, I found myself longing for home. I missed my kids, and
I missed the familiarity of Florida. I had experienced more than I could have
ever imagined—navigating subways in Hong Kong, singing karaoke, dating girls in
the Philippines, falling in love in Indonesia, and exploring the nightlife in
Thailand. It was an adventure that gave me a new perspective on life and made
me appreciate what I had back home.
Returning to Florida didn’t mean
the adventure was over, though. I had learned so much about myself during my
travels, and I knew that the next chapter of my life would be shaped by those
experiences. I was ready to focus on my kids, my career, and whatever new
opportunities came my way. Traveling had opened my eyes to the world, but it
had also reminded me of the importance of family, stability, and home.
Southeast Asia had been an
incredible journey, but it was just that—a journey. And as I settled back into
my life in Florida, I knew there were still more adventures ahead, and I was
excited to see where the road would take me next.
Chapter 25: Returning to
Commodities Trading
After returning from my Southeast
Asian adventure, I knew it was time to get back to business. Traveling had been
exhilarating and eye-opening, but I craved the structure and thrill of the
financial world again. So, I decided to dive back into commodities trading—a
familiar territory where I had always excelled. My time away had given me new
energy, and I was ready to put it to use.
I joined a new firm called the
Commonwealth Group and quickly found my rhythm. The fast-paced, cutthroat
nature of the industry reminded me of my early days in the business, back when
every call, every deal felt like a life-or-death situation. At Commonwealth
Group, I used my skills as a broker to build a new client base. It didn’t take
long before I was raising between $250,000 and $350,000 a month in fresh
equity. The thrill of closing deals, of watching the markets shift in
real-time, was like riding a roller coaster I never wanted to get off.
The job felt second nature to me.
I was an expert at reading people and understanding what they needed. I knew
how to turn a cold call into a hot lead, and how to close deals like few others
in the business. The fast-paced environment suited me perfectly, and I thrived
on the adrenaline of the constant market changes. The commodities market had
always been a mix of opportunity and risk, and I loved balancing the two. It
was a delicate dance, and I was one of the best dancers in the office.
Every day felt like an adventure.
The highs and lows of the market kept me on my toes, and the constant hustle
kept me sharp. There was something exhilarating about knowing that every phone
call could lead to a huge win or a crushing loss. My ability to thrive under
pressure made me a top broker at Commonwealth Group. I was back in my element,
navigating the complexities of oil, gas, and agricultural products like it was
second nature.
But after a few years of being
one of the top brokers in the office, something began to shift inside me. The
excitement that had once fueled me started to fade. I had been in the game for
a long time, and while I was still great at what I did, I wasn’t as passionate
about it anymore. The thrill of closing deals and watching the markets shift no
longer gave me the same rush. I wasn’t sure what was missing, but I knew I was
starting to feel burnt out.
The idea of spending the rest of
my life making cold calls and chasing deals began to feel less appealing. I had
seen the world, experienced life in ways most people never get to, and I knew
there was more out there for me. I wasn’t sure what the next step would be, but
I knew that I couldn’t keep doing this forever. I needed to make a change.
Coming Back Home
When I returned to Florida after
my travels through Southeast Asia, I felt a strange mixture of relief and
dissatisfaction. On the one hand, I was back in familiar surroundings, close to
my kids, and able to return to a structured life. On the other hand, I had just
spent six months living a life of freedom and adventure, seeing places and
experiencing things that most people could only dream of.
The contrast between the
excitement of my travels and the routine of life back home was stark. I had
changed during my time abroad, and I couldn’t simply fall back into my old life
without feeling like something was missing. My relationship with my kids remained
my top priority, and I focused on spending quality time with them every
weekend. But I knew I had to find a new direction for myself.
The fast-paced lifestyle I had
experienced in Hong Kong, the Philippines, Indonesia, and Thailand had kept me
constantly on the move, and it was difficult to settle back into the slower
rhythm of life in Florida. I wasn’t the type to sit still. After all, my entire
career had been about chasing opportunities and staying one step ahead. But
now, I was at a crossroads. I had experienced the world, tasted freedom, and I
couldn’t just go back to being the same person I was before.
Reconnecting with an Old Friend:
The Start of Something New
It was in 1999, as fate would
have it, that I reconnected with an old client of mine who had a dream of
owning his own commodities office. He had made a decent amount of money working
in the business and had saved up $100,000 to invest in starting his own firm.
He wasn’t sure how to go about it, but he knew I had the experience and the
connections to help him make it happen.
Having spent years in the
commodities industry, I knew the ins and outs of setting up an office. I still
had solid relationships with a few key players in New York’s larger clearing
houses, so I helped him broker a deal where we could operate as an independent
sales office of one of these clearing houses. It was the perfect setup. We
would have the autonomy to run our own office while leveraging the established
infrastructure and credibility of a major firm in New York.
I was excited about the
opportunity. After years of traveling and searching for something new, this
felt like a chance to build something again, to get back into an environment
where my entrepreneurial spirit could thrive. I had always loved the challenge
of building businesses from the ground up, and this new venture felt like the
right step forward.
The Wild Commodities Office:
Lloyd and the Amsterdam Adventure
For this new venture, I teamed up
with Lloyd Dempsey, an old friend of mine who was one of the best salesmen I’d
ever met. Lloyd, also known by his alias Lloyd Harrison, was a natural-born
closer. He had a way with people, and his quick wit and charm made him a force
to be reckoned with. One of his favorite sayings was, “If you want a friend,
buy a dog,” which he’d tell clients who expected too much handholding. Another
one of his classic lines, used when a client hesitated, was, “I’m not a
dentist; I don’t pull teeth.” That line always got a laugh—and more
importantly, it got people to make decisions.
Lloyd had his demons, though. He
was addicted to crack, and it was no secret to anyone who knew him. Despite his
addiction, Lloyd remained an incredible salesman. He could close deals during
the day and chase his high at night. I kept him around because, frankly, he was
too good to lose. But there were times when his addiction got out of hand, and
I had to step in. I remember one time when I let him stay at my house for a few
days because his mother had kicked him out of her mansion in Miami. She couldn’t
handle his addiction anymore, and neither could I—but I didn’t want to see him
out on the streets.
Running the Office in Amsterdam
Eventually, Lloyd and I decided
to set up our commodities office in Amsterdam. The city had a lot to offer in
terms of infrastructure, and we found offices that were already equipped with
desks, phones, and the necessary tools to make international calls. This setup
allowed us to hit the ground running, and soon enough, we had 50 people working
for us. It was a high-energy environment—deals were being made left and right,
and the hustle was palpable.
But Amsterdam had its
distractions. The city’s famous liberal attitude toward vices like drugs and
prostitution made it difficult for some people in our office to stay focused.
It wasn’t uncommon for employees to work hard during the day and then indulge
in the city’s temptations at night. Despite these challenges, we kept the
business running and managed to grow our client base.
Moving On
After a couple of years, the
chaos of running the Amsterdam office began to catch up with us. Lloyd and I
were both in relationships with Brazilian women at the time, and the
distractions of the city were becoming harder to ignore. We eventually decided to
close the office and move on to the next chapter of our lives.
Looking back, the wild adventure
in Amsterdam was just one more experience in a life filled with excitement,
risk, and opportunity. I had learned a lot, but I knew there were more
adventures ahead, and I was ready for whatever was coming next. The journey was
far from over.
Chapter 26: Full-Time Web
Development
In 2022, I made a pivotal
decision to dive headfirst into the world of full-time web development. After
spending years in various industries—commodities trading, selling leads, and
running wild business ventures—I found myself increasingly drawn to the possibilities
of the digital landscape. The web was where the world was heading, and I knew
that if I wanted to stay relevant, I needed to fully immerse myself in it.
My journey into web development
began many years earlier. Back in 2001, I had teamed up with a talented web
developer from India named Manu. Manu had become my technical backbone and,
over time, a close friend. He was a genius when it came to coding and building
websites, and together, we decided to embark on an ambitious project. Our plan?
To purchase websites off eBay and build them into a unified eCommerce platform.
It was a bold idea. The concept
was simple buy several small eCommerce sites, each with its own domain, and
then merge them into a single platform that would capitalize on multiple
streams of revenue. I envisioned creating a site that could compete with the
big names, drawing traffic from various niche markets and consolidating them into
one destination.
The idea was exciting, and for a
while, it seemed like we were on the verge of something big. But, as with so
many entrepreneurial ventures, the devil was in the details. The logistics of
merging multiple sites proved to be far more complex than I had anticipated.
Each site had its own technical framework, marketing strategy, and customer
base, and integrating them into one seamless platform was a monumental task. On
top of that, we lacked the financing needed to scale the project to the level
it needed to be to compete in the eCommerce world.
As the months went by, it became
clear that the project wasn’t going to work out. I like to joke now that if
everything had gone according to plan, I could have been sitting here as the
next Jeff Bezos. But, as with all entrepreneurial journeys, failure is just
another steppingstone on the path to success. The experiment failed, but I
wasn’t deterred. I had learned a lot from the experience, and I knew that I’d
take those lessons into my next venture.
Even after the setback, I’ve
always believed that every failure leads to a new opportunity. And sure enough,
not long after, I stumbled across something that piqued my interest, the domain
name Win The Lottery.com. I was browsing the internet one day when the name
popped up, and something about it instantly clicked. I saw potential in that
name. The idea of selling lottery tickets online—specifically US lottery
tickets to Colombians and all South America—was something that hadn’t been done
before.
Colombians had no access to
purchasing US lottery tickets directly, and the lottery market in Colombia was
strong. People loved playing the lottery, and the idea of being able to
participate in the massive US jackpots seemed like a sure way to attract customers.
On top of that, I liked that Cartagena, Colombia was only a two-and-a-half-hour
plane ride from Miami, where I lived. The proximity made it easier for me to
manage the business while still enjoying the tropical escape that Cartagena
provided.
I bought the domain for $3,000
and began developing a plan. The concept was straightforward set up an
operation in Colombia to sell US lottery tickets to locals and all South
America. Who had no other way to buy them. I would base the business in
Cartagena, where operating such a venture was legal, and tap into the existing
enthusiasm for lotteries.
In 2003, I flew to Cartagena to
scout out the market. The moment I stepped off the plane, I knew I had made the
right decision. Cartagena was a vibrant city, bustling with activity and
teeming with tourists from all over the world. It was the perfect place to set
up shop. I had arranged to meet with a local tour guide named Rafael Herrera,
who had been recommended to me before my trip. What I didn’t know at the time
was that Rafael would become much more than just a guide—he’d become one of my
closest friends and a crucial part of my ventures in Colombia.
Rafael picked me up from the
airport, and we hit it off right away. Over the course of my trip, he showed me
everything Cartagena had to offer, from the bustling local markets to the
tourist hotspots. He had an innate understanding of the city’s rhythms, and his
insights helped me get a feel for how things worked there. Cartagena was a
hotspot for American tourists at the time, and the potential for business
seemed limitless.
I rented an office in Boca
Grande, one of the more affluent areas of the city, and began setting up the
infrastructure for Win The Lottery.com. The office was equipped with five
desks, telephones, chairs, and even a fax machine—everything we needed to
operate. I hired three operators to manage calls and assist with customer
inquiries, and for the next six months, we worked on building out the website.
The site was beautiful by the time we finished it, and I was proud of what we
had accomplished.
Unfortunately, despite all the
effort and planning, the business didn’t take off as I had hoped. We were able
to launch the website, and the initial interest was promising, but the numbers
never reached the level I had projected. Without enough customers and the right
marketing strategy, the business slowly fizzled out.
That’s the nature of
entrepreneurship, though. Sometimes, even the best-laid plans don’t pan out.
But the failure of Win The Lottery.com wasn’t a complete loss. The experience
in Cartagena opened doors to new relationships, and my friendship with Rafael
became one of the most valuable outcomes of that trip. Over the years, Rafael
has continued to work with me in Colombia, helping me navigate the local
business scene and acting as a trusted confidante.
Though the lottery idea didn’t
pan out the way I had envisioned, Cartagena became a place that I frequently
returned to. Every time I visited, I saw new opportunities, new possibilities.
I stayed connected to the city, always on the lookout for the next big idea.
But my journey in the world of
web development didn’t end there. Even after the lottery venture, I knew that
digital space was where the future lay. I continued to explore opportunities in
the web development world, working on new projects, buying and selling domains,
and experimenting with different business models.
The web had limitless potential,
and I was determined to find my niche within it. I wasn’t going to let one
failure deter me. If anything, my experiences with Win The Lottery.com and the
eCommerce project have made me even more resilient. Every setback was just
another lesson, another chance to refine my approach and try again.
As I look back on my foray into
full-time web development, I can’t help but appreciate the journey. While not
every venture was a success, each one brought me closer to understanding the
digital landscape and how to navigate it. I wasn’t just learning about web
development; I was learning about myself, about how to adapt, pivot, and grow
in an ever-changing world.
And as I continue to explore new
digital ventures, one thing remains clear: the best ideas often come from the
least expected places. You just must be ready to seize them when they arrive.
Chapter 27: 2004 – A Turning
Point in Cartagena
I had rented an office in
Cartagena, Colombia, for a full year, with high hopes of breaking into the
business of selling Florida lottery tickets. The plan seemed foolproof at the
time—use my proximity to Miami and Cartagena’s vibrant tourist economy to launch
a profitable venture. Yet, as the months dragged on, nothing substantial
materialized. Despite Cartagena’s energy—the city was buzzing with tourists,
and the local economy was steadily growing but my business remained stagnant.
Translating that energy into something tangible, something profitable, turned
out to be far more challenging than I had expected.
During the year, I poured time
and resources into various projects, always thinking the next one would be the
breakthrough. But nothing seemed to stick. The lottery ticket idea, which had
initially seemed like a goldmine, just didn’t catch on. I kept refining the
business model, tweaking the approach, but by month eleven, it was clear that
my grand plan wasn’t going to pan out as I had hoped. Cartagena itself wasn’t a
disappointment—the city’s beauty, the lifestyle, and the fun I had with the
local girls made the experience enjoyable on a personal level—but from a
business perspective, it was frustrating.
Just when I thought the year
would end without a single business victory, the tides turned in the final two
weeks of my lease. That’s when an unexpected opportunity fell into my lap. A
buyer surfaced, interested in purchasing 1,000 commodities leads from me. After
a long stretch of silence, this was exactly the break I needed.
With a renewed sense of purpose,
I got to work. I knew this process well—it wasn’t my first rodeo in the
lead-selling business. Back in the 1990s, I had made a fortune selling leads,
and this was a chance to revisit those roots. I installed database software
onto the office computers and imported the commodities leads from an Excel file
I had acquired. I was meticulous, shaping the raw data into a comprehensive
mailing list complete with telephone numbers, names, and addresses—everything
the buyer would need to launch their own marketing campaign.
Once I had the leads organized
into 40-leads per page, I converted the entire document into a PDF. As I stared
at the finished product on my screen, I couldn’t help but feel a deep sense of
accomplishment. After months of stagnation, I had finally achieved something
tangible. This sale, though modest compared to the ambitious goals I had set
for myself at the start of the year, felt like a victory. It was also a wake-up
call—a reminder that I still had a unique skill set that could be profitable. I
knew how to source, organize, and sell leads, and perhaps that was the key to
my next venture.
That’s when the idea hit me. Why
not focus on selling leads online? I had the experience, the skills, and most
importantly, the connections. The domain Win The Lottery.com, which I had
initially purchased to sell US lottery tickets to Colombians, hadn’t panned out
as expected. But now, I saw a new use for it—a lead-selling platform.
Shifting the Focus: From
Lotteries to Leads
I decided to repurpose Win The Lottery.com
into a website dedicated to generating and selling leads. The internet was
booming, and I knew that online platforms offered a level of scalability that traditional
methods couldn’t match. The year was 2004 and I knew I could reach potential
buyers across the globe, rather than limiting myself to local markets. And
given my years in the industry, I had a clear understanding of how to source
high-quality leads.
One of the first steps in
building out the new platform was to tap into my old network. I still had
contacts in the world of sweepstakes leads, and I knew that there was demand
for these leads among telemarketers and other businesses looking to target consumers
who had already shown interest in promotional offers. My friend, who was in the
investment lead business, also became an invaluable resource. He provided me
with a steady stream of leads, which I could in turn sell through my website.
But one of the real gems in my
network was the connection I had to handwritten sweepstakes leads. These leads
were pure gold because they were seen as more authentic and trustworthy by
potential buyers. They weren’t just names pulled from a database; these were
people who had physically filled out sweepstakes forms, which made them highly
valuable to businesses looking for qualified leads. With these resources at my
disposal, I knew I had the foundation for a successful venture.
Building the Business: A New Strategy
Takes Shape
Turning Win The Lottery.com into
a lead-generation website was the pivot I needed. The failure of the lottery
ticket business wasn’t a setback—it was a redirection. Now, I had a clear
vision of where I wanted to go. The world of leads selling was something I
understood deeply. I knew how to source, organize, and market leads in a way
that few others did. Plus, the internet allowed me to tap into global markets,
which meant that my potential customer base was virtually limitless.
Over the next few weeks, I worked
tirelessly on the website, designing it to be both user-friendly and optimized
for generating sales. I wanted potential buyers to come to the site, easily
navigate through the different types of leads on offer and make their purchases
with minimal friction. The concept was simple, but the execution required
precision.
By the time my year-long lease in
Cartagena came to an end, I had built the foundation for what I hoped would be
a profitable lead-selling business. The city, with all its beauty and charm,
had offered me more than just a change of scenery—it had given me a new
perspective. The first eleven months may not have gone as planned, but those
final two weeks were a game-changer. The sale of the commodities leads wasn’t
just a transaction; it was the catalyst for a whole new business model.
Back to Florida: A New Beginning
With my new plan in mind, I
decided it was time to head back to Florida. Cartagena had been an exciting
chapter, filled with lessons, fun, and a few personal victories. But now, I
needed to focus on scaling the business, and for that, I needed to be back home
where I could fully dedicate myself to the task at hand.
As I boarded the plane back to
the United States, I felt a renewed sense of purpose. I wasn’t returning home
empty-handed. I had spent a year in Cartagena figuring out what didn’t work,
but more importantly, I had stumbled upon what could work. The experience had
taught me the importance of persistence. If I hadn’t stayed for the full year,
I might have missed out on that critical lead sale, which in turn sparked the
idea for the lead-selling business.
Scaling the Business: Beyond Win The
Lottery.com
By the time I returned to
Florida, I was ready to hit the ground running. Win The Lottery.com was just
the beginning. My ultimate vision was to create a network of lead-generating
websites, each tailored to different industries—sweepstakes, investments, real
estate, and more. The possibilities were endless. The internet offered me the
chance to build a scalable and sustainable business that could reach customers
around the world.
I spent the next several months
working on additional websites, each with its own unique focus. I sourced leads
from multiple suppliers, always ensuring that the quality was top-notch. The
lead-selling industry was built on trust, and I knew that if I wanted to
succeed, I had to deliver value to my customers.
As I look back on my year in
Cartagena, I realize that it wasn’t a failure—it was a crucial step in my
journey. The slow months, the setbacks, and the frustrations all led to that
one sale, which in turn inspired an entirely new business model. Cartagena had
been a place of learning, and the lessons I took from that year would fuel my
success for years to come.
The sale of those 1,000
commodities leads wasn’t just a lucky break—it was the turning point that set
me on the path to building something bigger than I had ever imagined.
The flight back to Florida from
Cartagena was a time of reflection for me. I had spent an entire year in
Colombia, immersing myself in the local culture, trying to establish a solid
business with high hopes of making a fortune by selling Florida lottery tickets.
But the outcome was far from what I had envisioned. The quiet months where
nothing substantial materialized had made me question my choices, but the
experience had taught me valuable lessons about adaptability, patience, and the
unpredictable nature of business.
Cartagena had been a beautiful
distraction, filled with fun moments, new friendships, and the thrill of
exploring a new country. But as much as I loved the city and enjoyed my time
there, the business venture had stalled. I wasn’t used to sitting idle for
long. My history was built on fast-moving projects, closing deals, and making
things happen—yet here, for nearly a year, it felt like I was constantly
running into walls.
When the opportunity to sell
those 1,000 commodities leads came during the final two weeks of my lease, it
felt like fate was giving me one last chance to turn things around before the
clock ran out. And I took it. The successful lead sale reminded me of my sales
skills and the connections I had built over the years. As I organized those
leads and finalized the sale, I had a surge of confidence. My instincts, which
had been honed over decades of hustling in various industries, were still
sharp. I hadn’t lost my touch—I just needed to pivot.
A New Business Model Emerges
That’s when the idea hit me selling
leads wasn’t just a fallback option—it could be the next big thing. The sale of
those 1,000 commodities leads was a reminder that leads generation was
something I not only understood but excelled at. And now, with the internet
rapidly transforming the way businesses operated, the opportunities to scale
lead sales are limitless.
I began to formulate a new
business model. What if I repurposed the domain name Win The Lottery.com—which
had originally been intended for selling lottery tickets—to sell leads instead?
The more I thought about it, the more it made sense. I had already built the
infrastructure: the website was there, I had a network of suppliers, and I knew
how to source high-quality leads. It was just a matter of shifting focus.
As soon as I arrived back in
Florida, I got to work. The experience in Cartagena had given me clarity. I was
going to build a lead-selling platform, starting with Win The Lottery.com. But
I wasn’t going to stop there. I envisioned creating a network of websites, each
one focusing on different types of leads—investment leads, sweepstakes leads,
real estate leads, and more.
Building the Foundation
Back in Florida, I threw myself
into the task of transforming Win The Lottery.com into a lead-generation
machine. The beauty of the internet was that it allowed me to operate on a
global scale. I didn’t need to limit myself to one market or one country. The
potential customer base for leads was enormous—every business, regardless of
industry, needed high-quality leads to survive and thrive.
I started by leveraging my
existing network. I still had strong relationships with sweepstakes lead
suppliers, who provided me with fresh, handwritten leads. These were highly
valuable in the lead-selling industry because handwritten sweepstakes entries were
seen as authentic and trustworthy. Buyers knew that these leads were real
people who had physically entered their information, making them much more
likely to convert into sales.
I also reconnected with my friend
who was in the investment lead business. His expertise in generating investment
leads proved to be a crucial asset, and together we built a steady pipeline of
high-quality leads that I could offer on my platform. These leads were
particularly valuable for brokers and telemarketers who needed qualified
prospects for their financial products and services.
Expanding the Vision: Beyond Win The
Lottery.com
As Win The Lottery.com began to
take shape, I knew that I was on to something much bigger. The world of lead
generation wasn’t confined to one niche or one industry. Every business needed
leads, and the internet made it easier than ever to source and sell them. I started
to brainstorm other domains and websites that I could build, each tailored to
different markets.
My goal was to create a portfolio
of lead-generation websites, each targeting a specific industry. The vision was
to make it easy for businesses—whether they were in real estate, investments,
telemarketing, or sweepstakes—to come to my sites, purchase leads, and quickly
start converting those leads into sales. I could see how this model had the
potential to grow exponentially. The beauty of it was that once the
infrastructure was in place, the business could scale with minimal overhead.
I also tapped into my old-school
sales tactics, ensuring that every lead I sourced was of the highest quality.
In the lead-selling industry, reputation was everything. If I wanted to
succeed, I had to make sure that my clients were getting value for their money.
If they trusted the quality of the leads I provided, they’d keep coming back
for more.
Learning from Cartagena: The
Power of Persistence
Looking back, I realized that my
year in Cartagena hadn’t been a failure—it had been a learning experience. The
quiet months where nothing seemed to happen had taught me the importance of
patience and persistence. If I had left the city earlier, I might have missed
out on the deal that led me to my breakthrough. Sometimes, you have to go
through quiet periods to get to the moments that matter.
The sale of those 1,000
commodities leads was more than just a transaction. It was the catalyst for my
next venture. It reminded me that even when things seem slow, the right
opportunity can come out of nowhere and change everything. Cartagena had given me
the space to reflect, to recalibrate, and to rediscover what I was truly good
at. It was a turning point, and it set me up for what was to come next.
The Next Phase: Scaling the
Business
With the foundation for Win The Lottery.com
in place, I began to scale the business. I hired a small team to help with
website management, lead sourcing, and customer service. The beauty of the
lead-selling model was that once the systems were in place, it didn’t require
much overhead. Leads could be sold over and over again, creating a passive
income stream that allowed me to focus on growth.
Over time, I expanded my reach. I
started targeting different industries, from real estate to finance to consumer
products. The demand for leads was insatiable, and I was more than happy to
supply what the market needed. The internet was the perfect platform for this
kind of business because it allowed me to reach customers across the globe
without needing a physical presence in every country.
I also began experimenting with
SEO strategies and online marketing to drive traffic to my websites. I knew
that if I could rank higher on Google and attract more visitors, the potential
for sales would increase dramatically. I immersed myself in learning about how
to optimize my websites for search engines, how to create compelling content,
and how to build backlinks to boost credibility.
A New Chapter Begins
As 2004 drew to a close, I
reflected on how much had changed over the course of the year. What had started
as a frustratingly slow business venture in Cartagena had transformed into a
thriving lead-selling business that had the potential to scale globally. I had
learned that setbacks are often just setups for something greater. The quiet
moments are where the ideas form, and the breakthroughs happen when you least
expect them.
The experience of selling those
1,000 commodities leads had reignited my entrepreneurial spirit. It had
reminded me that I was still good at what I did, and that the world of business
is always full of opportunities, as long as you’re willing to adapt, pivot, and
keep moving forward.
Now, with a new business model in place, I was ready to take things to the next level. The journey had only just begun, and I couldn’t wait to see where it would lead.
Chapter 28: Many avenues to
success.
In the world of business, there
are many avenues to success, and selling leads is one of the lesser known but
highly lucrative paths. I was fortunate enough to find myself in this niche,
and for five years, it provided me with financial rewards that far exceeded my
expectations. I made over three million dollars during my time in the
lead-selling business, perhaps even more, and I was able to retire comfortably
in 2011. Looking back, I’m thankful that this chapter of my life brought me
financial freedom and, most importantly, allowed me to distance myself from the
less-than-desirable individuals who once plagued my phone lines with their
constant requests to buy leads.
Entering the Lead-Selling
Business
Before I found success in selling
leads, my career path was quite varied. I had ventured into several different
industries, but it wasn’t until I stumbled into the lead-selling world that I
discovered a goldmine. Selling leads is essentially the practice of gathering
lists of potential customers—people interested in specific products or
services—and then selling those lists to businesses looking for warm prospects.
For industries like investments, sweepstakes, and telemarketing, fresh leads
are incredibly valuable.
At first, I started selling leads
casually. I had a few connections here and there, and before long, I realized
that there was a high demand for quality leads. With my business background and
a knack for networking, I began sourcing leads from various places—sometimes
even handwritten sweepstakes leads. My leads were genuine, and my clients
quickly discovered that they could count on the lists I sold to generate real
sales. Word spread, and soon enough, I was making serious money.
Scaling the Business
Once I realized the potential of
selling leads, I scaled my business quickly. I invested in database software
and hired a small team to help me manage the increasing volume. We created
mailing lists, optimized our lead generation processes, and found buyers across
multiple industries. My leads were in high demand, and every day brought in new
clients who were eager to purchase my lists.
At the height of my business, I
was making anywhere between $30,000 and $35,000 per week. The profits rolled
in, and as long as I kept supplying quality leads, I had more than enough
buyers. It was a fast-paced, high-pressure business, but I thrived in it. I had
found a niche that worked for me, and I milked it for all it was worth.
One of the most important lessons
I learned in this business was that quality matters. Not all leads are created
equal, and the more targeted and reliable the leads, the higher the price it
can fetch. I made sure to maintain the integrity of my lists, which allowed me
to keep a steady stream of returning customers.
The Downside of the Business
However, not everything was
smooth sailing. The lead-selling industry has its share of unsavory characters,
and it didn’t take long for me to run into them. One of the most frustrating
aspects of the business was dealing with low-quality buyers, particularly those
from Jamaica. These buyers would constantly hound me, asking for leads at
discounted prices or trying to scam their way into getting more than they paid
for.
The phone calls from these
individuals became relentless. Their tactics ranged from flattering to pushy,
and in some cases, downright aggressive. I remember many sleepless nights with
my phone buzzing off the hook as they tried to strike deals or convince me to
sell leads on credit. While I had plenty of legitimate, high-paying clients,
these low lives were always lurking in the background, making the business more
stressful than it needed to be.
For a while, I put up with it
because the profits were worth it. But as my business grew, so did my desire
for peace and freedom from these constant disruptions.
Retirement in 2011
By 2011, I had made more money
than I ever thought possible. I had built a successful lead-selling empire,
earned millions, and saved enough to retire comfortably. The decision to step
away from the business was not a difficult one. The constant barrage of phone
calls, especially from unscrupulous buyers, had taken a toll on me. I didn’t
want to spend the rest of my life dealing with these individuals who brought
nothing but frustration.
When I retired, I did so know
that I had secured my financial future. I didn’t have to work anymore, and most
importantly, I didn’t have to deal with the low lives who had made the latter
years of my business career so unpleasant. No more calls from Jamaica, no more
haggling over prices, no more stress.
Reflecting on the Journey
Looking back, my time in the
lead-selling business was incredibly rewarding, both financially and in terms
of the lessons I learned. It taught me the importance of building strong
business relationships, the value of quality in any product or service, and the
need to draw boundaries when it comes to dealing with difficult people. I’m
grateful for the financial freedom it provided me, but I’m even more thankful
for the fact that I was able to walk away when the time was right.
Now, I live a life free from the
chaos of the business world, and I couldn’t be happier. My journey selling
leads may have been brief, but it was more than enough to set me up for a
lifetime of peace and comfort, free from the headaches that once consumed my
days.
Chapter 29: Coming out of
retirement
I have come out of retirement in
the year 2022 I am now in the cyber security business
This is my first website
cybersecuresoftware.com
After retiring from the
lead-selling business in 2011, I enjoyed years of peace and freedom. I had
enough money to live comfortably, and for a while, it seemed like the perfect
ending to a long journey. But, as time passed, I began to feel the familiar itch
to dive back into the world of business. I had taken a break long enough, and
the evolving digital landscape caught my attention, especially the rising need
for cybersecurity in the modern world.
The cybersecurity field intrigued
me for many reasons. With everything from banking to shopping moving online,
the demand for cybersecurity was skyrocketing. People and businesses alike were
desperate to protect their sensitive information from hackers and breaches. The
more I researched, the more it became clear to me: cybersecurity was the next
big frontier, and I wanted to be a part of it.
The shift to digital wasn’t
completely foreign to me. Back in the early 2000s, I had dabbled in website
development with Manu from India, buying eCommerce sites and attempting to
consolidate them. Although that project had failed, it gave me a foundation of
knowledge and a hunger to try again, this time with a more focused approach. I
wanted to create something lasting—something that combined my business acumen
with the needs of the digital age.
And so, in 2022, I took my first
steps toward launching a new venture in the cybersecurity field. I was no
longer the young man running a pool hall or selling wireless TV systems—I was a
seasoned entrepreneur with decades of experience across multiple industries.
And this time, I was doing things on my terms.
Chapter 30: Building
CyberSecureSoftware.com
My first cybersecurity website,
CyberSecureSoftware.com, was born out of this renewed ambition. It wasn’t just
about setting up a website; it was about creating a business model that
addressed real, pressing needs in the market. I wanted to offer solutions for
individuals and businesses to protect their data from online threats, but I
knew that to succeed, I would need more than just a good idea. I would need a
clear strategy.
Cybersecurity had become a
massive industry, and there was no shortage of competitors. I needed a unique
angle—something that would set me apart from the crowd. After much
deliberation, I decided to focus on offering accessible, easy-to-understand
software solutions. I wanted to demystify cybersecurity for the average person.
So many cybersecurity companies catered to large corporations with complex
needs, but small businesses and everyday individuals were being left behind.
The development process was
intense. I worked closely with Manu and a few other developers to build out the
platform, ensuring that it would be intuitive, user-friendly, and secure. At
the same time, I began developing content to educate people about the
importance of cybersecurity, writing blog posts about everything from effective
cybersecurity training programs to understanding malware and ransomware. These
blogs were meant to drive traffic to the site while also providing valuable
information to those who were unfamiliar with the complexities of online
security.
CyberSecureSoftware.com launched
in late 2022, and the response was promising. The initial feedback was
positive, and I could see the potential for growth. But I wasn’t done. The
success of this first website only fueled my ambition to expand further.
Chapter 31: Expanding into a
Cybersecurity Empire
The success of
CyberSecureSoftware.com made me realize that the market for cybersecurity was
much larger than I had initially anticipated. With cyber threats becoming more
sophisticated by the day, there was an insatiable demand for reliable
solutions. And so, I made the decision to expand my digital footprint.
Over the course of the next few
months, I built and launched four additional websites:
Each website had its own niche,
focusing on different aspects of cybersecurity. CyberSecuritySolutions was
geared toward businesses looking for all-in-one cybersecurity packages, while
CyberSecurityTeam offered consulting services for companies needing a dedicated
cybersecurity team. CyberSecuritySoftware catered to startups and entrepreneurs,
and CyberSecurityBusiness focused on large-scale corporate solutions.
With these five websites live, I
had created a small cybersecurity empire. But more than that, I had found a way
to merge my entrepreneurial spirit with a critical global need. Cybersecurity
wasn’t just a trend—it was the future.
As of 2024, my cybersecurity
businesses are growing steadily. I have big plans, including launching six more
websites and continuing to build out a comprehensive cybersecurity brand. I
plan to explore new markets, tap into emerging technologies like AI, and offer
even more robust solutions to help individuals and companies protect their
digital assets.
The road ahead is full of
opportunities, and I’m excited to see where this new chapter takes me.
Cybersecurity is a rapidly evolving field, and I know there will be challenges
along the way. But with my experience and drive, I’m confident that I can navigate
whatever comes next. As I continue to build and expand, one thing remains
clear: the best is yet to come.
Chapter 32: The Road Ahead
Now, in 2024, my cybersecurity
business is thriving. I have plans to expand even further, developing more
websites and offering new services to meet the evolving needs of the market.
Cybersecurity is a fast-growing field, and I see endless potential in it.
I’ve built multiple successful
businesses over the years, from my days in the pool hall to my time selling
leads, and now as the founder of a cybersecurity empire. But one thing has
remained consistent—my drive to create, to succeed, and to always push forward.
The road ahead is filled with
opportunities, and I’m excited to see what the future holds. I’ve come a long
way from my days vacuuming pool tables at Baldwin Billiards, and I’m not done
yet. The best is yet to come, and I’m ready for whatever challenges and
adventures lie ahead. Life is a lot like a game of pool—it’s all about
strategy, precision, and knowing when to take the shot. And just like in pool,
I’m always looking for my next move, my next opportunity to win.
© 2024 The Journey of a Pool Hustler to Cyber Security! A biography about Daniel Stuart All Rights Reserved.

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